Essays about: "thai consumer"

Showing result 1 - 5 of 24 essays containing the words thai consumer.

  1. 1. Fabricated Future : applying the Theory of Planned Behavior to influence purchaseintention of green fashion made from recycled plastic in Thailand

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Kamolchanok Thongpila; [2019]
    Keywords : green fashion; consumer behavior; buying behavior; recycled plastic; sustainable consumption; Thailand;

    Abstract : The purpose of this study is to investigate factors influencing the Thai millennial consumers’ intention to purchase clothing and accessories made from recycled plastic. The research relied on deductive reasoning through hypothesis testing; Statistical measurements were employed. READ MORE

  3. 2. Exploring the ICT market with learning´s from a leading market : With an internationalization perspective

    University essay from Högskolan i Jönköping/JTH, Industriell organisation och produktion

    Author : Johanna Birkehag; Sofie Sohlman; [2015]
    Keywords : Telecommunication; ICT; Thailand; Actors; Internationalization; Benchmarking; Culture; Strategic Management; Sweden;

    Abstract : Purpose - The purpose of the thesis is “To explore the Thai ICT market and identify differences with the leading market” Where the research questions are: 1. How are the main actors influencing the ICT market in Thailand? 2. READ MORE

  4. 3. Symbols of Sustainability : A cross-cultural study on consumers perceived symbolic benefits of energy efficient home appliances

    University essay from Företagsekonomiska institutionen

    Author : Henrik Boberg; Jiraya Chanchon; [2013]
    Keywords : KEY WORDS: Symbolic value; Emotional benefits; Self-expressiveness benefits; Social;

    Abstract : Sustainability is a growing trend and companies are increasingly engaging sustainability in their core business strategy. One example of how this is manifested is through the development of products that are  labelled as energy-efficient. READ MORE

  5. 4. The Effects of Online Third-party Opinions toward Consumer Purchasing Decision on Cosmetic Products in the Thai Market

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Jitpisut Bubphapant; Ramrada Thammasaro; [2012]
    Keywords : Online; third-part opinions; third-party endorsement; consumer purchasing decision; cosmetics; product involvement; source credibility; expert review; consumer review; consumer decision journey; Thai market;

    Abstract :  Title:  The effects of online third-party opinions toward Consumer Purchasing Decision on cosmetics products in Thai market Seminar date: June 4th , 2012 Course: Master thesis in International marketing, 15 credits Purpose: The overall purpose of this research is to explain the understanding of the effects of online third-party opinions toward consumer purchasing decision process on cosmetics products in Thai market. This includes the investigation of effective used of online third-party opinions with regards to source credibility and product involvement, specifically toward cosmetics products. READ MORE

  6. 5. Development of thermal process for Gaeng Phed Gai in Retort Pouches

    University essay from SLU/Dept. of Food Science

    Author : Herman Drotz; [2012]
    Keywords : Thai food; thermal process; retort pouch;

    Abstract : Gaeng Phed Gai - a traditional Thai dish containing chicken in coconut milk with red chili and striped bamboo shoot - packed in retort pouches was processed to commercial sterility in a still retort. Process lethality was determined by temperature measurements and use of bioindicators. READ MORE