Essays about: "thai restaurant"

Found 3 essays containing the words thai restaurant.

1. 1. Ethnic Food and Sustainability : An analysis of how Thai restaurants in Sweden practice and communicate CSR

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Surathra Aomsap; [2022]
   Keywords : Ethnic Food; Cultural Food; Thai restaurant; Sustainability; Food Sustainability; CSR; CSR Communication; Small Migrant Business; SMEs; CCO Theory; Thai Food;

   Abstract : The ethnic food industry has grown substantially due to globalisation and migration trends. However, food sustainability has been rarely studied in ethnic food business literature.Ethnic food businesses are considered small migrant businesses, characterised by dimensions like size and cultural context. READ MORE

3. 2. Consumer attitudes toward Quick Service Restaurants in Thailand: the study of influencing factors affecting purchase making decision

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Pattaraporn Jiranyakul; Chitraporn Yoksvad; [2011]
   Keywords : Quick service restaurant;

   Abstract : Abstract Date:                                 May 11, 2011 Program:                        MIMA-International Marketing Course name:                        Master Thesis (EFO705) Title:                                  Consumer attitudes toward Quick Service Restaurants in Thailand: The study of influencing factors affecting purchase                                        making decision Authors:                         Miss Pattaraporn Jiranyakul                                       Miss Chitraporn Yoksvad Tutor:                                Johan Grinbergs Problem statement:         “What is the driving force or the reason behind the fast food consumption of the Thai consumers?”  Purpose:                         The purpose of this paper is to “investigate Thai consume attitude toward Quick Service Restaurant (QSR) on Thai                                       consumer choice and the most impportant marketing factors." Method:                          This paper has applied for the quantitative method with questionnaires survey. READ MORE

4. 3. Cross Institutional and Cultural Barriers : The Opportunity of Thai entrepreneurs in doing business in Sweden - Case study of Restaurant business

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Alisa Pongsriwat; Wissawa Aunyawong; [2010]
   Keywords : Institutional theory; Intercultural Communication; Cross Cultural Management; Culture dimensions;

   Abstract : Seminar Date: 28th May, 2010 Level: Master Thesis – EFO705 Program: MIMA – International Business and Entrepreneurship Authors: Alisa Pongsriwat & Wissawa Aunyawong Title: Cross Institutional and Cultural Barriers: The opportunity of Thai entrepreneurs in doing business in Sweden - Case study of Restaurant business Tutor: Sune Tjernström Background: Doing Thai Restaurant in Sweden seems to be opportunity of Thai entrepreneurs as there are potential trend leading to business success and many advantages supporting investment. However, cross institutional and cultural barriers can cause business failure. READ MORE