Essays about: "the Chinese market."

Showing result 16 - 20 of 604 essays containing the words the Chinese market..

1. 16. Gender Imbalance and Educational Investments in China

   University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

   Author : Jessica Johansson; Anna Johnsson; [2022]
   Keywords : Sex Ratio; Education; One Child Policy; Marriage; Signaling;

   Abstract : An unintended consequence of the One Child Policy, introduced in 1979, has been the increasing sex ratio imbalance in China. This has resulted in millions of excess males, facing difficulties in finding a spouse. READ MORE

3. 17. Designing Local Navigation for Chinese Populations : A qualitative study about how Chinese users’ local navigation preferences differ from the preferences of European users

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Julia Anna Chen; Yousef Modar Oudeh; [2022]
   Keywords : User experience; Interaction design; User interface; Local Navigation; User-centered design;

   Abstract : The international communities of user interface, user experience and interaction designers are in an increasing need of considering Chinese users’ experiences when designing websites. China, along with other mandarin speaking populations, consists of a huge market. READ MORE

4. 18. A Study on the Impact of Perceived Brand Globalness(PBG) on Purchase Intention : From the Perspective of Consumer Culture

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Junjie Gu; Shengming Qi; Yanchen Li; [2022]
   Keywords : perceived brand globalness; perceived functional benefits; perceived symbolic benefits; purchase intention;

   Abstract : Background: Globalization and the aggravation of world economic integration make lots of overseas enterprises enter the Chinese market and win the market share by integrating Chinese elements into their brand names, logos, advertisements, and products. Therefore, what should local brands do to gain market share? Purpose: The main purpose of this study is to investigate the different effects of local Chinese brands with global, foreign, or local elements on consumers' perceived brand globalness, perceived functional benefits, perceived symbolic benefits, and purchase intentions. READ MORE

5. 19. Case Study Research in Tesla (China) Marketing Strategy Application During  Covid-19

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Liu Xinyi; Zikang Chen; Changhao Bai; [2022]
   Keywords : ;

   Abstract : Background: In the past two years, the outbreak of the coronavirus has had a major impact on the world economy, and has a considerable negative impact on the performance and sales of the automobile manufacturing industry. Enterprises need to sum up their experience. Tesla's successful case can be used as a reference for analysis. . READ MORE

6. 20. 'Made in China'- To Buy or Not to Buy, That is the Question : A Qualitative Study of the International Branding Strategies Chinese Firms can Implement to Gain Credibility in the Swedish Market

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Nellie Karlsson; Lina Carlberg; [2022]
   Keywords : Chinese Internationalisation; Chinese Brands; International Branding Strategies; Brand Establishment; Acquisitions; Brand Positioning; Brand Awareness; Brand Image; Credibility; Swedish Market;

   Abstract : There are major challenges for Chinese firms that may jeopardise the creation of credibility when establishing in the Swedish market. It is therefore important for Chinese firms to implement efficient international branding strategies that contribute to the formation of credibility for Chinese companies. READ MORE