Essays about: "the MeWe generation"

Found 2 essays containing the words the MeWe generation.

  1. 1. Second hand : the MeWe generation as a driving force

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : Amanda Johansson; [2013]
    Keywords : second hand; vintage; the MeWe generation; sustainability;

    Abstract : The second hand and vintage clothes market is increasing and the attitude and perception of the clothes are changing. Demographic age groups are important driving forces for change of attitudes and values. READ MORE

  3. 2. Fashionfever-A study on the fashion bloggers’ influence on the MeWe-generation’s fashion consumption

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : GHAZALEH KHODADAD KASHI; [2010]
    Keywords : mewe s; word of mouth; social media; fashion blogs;

    Abstract : AbstractDuring the recent years the fashion business has taken huge place on the Internet as a result of the emerging social media tools. One of these tools, which is the focus of this thesis, is the fashion blogs which over the past years become more popular and are today seen as a source of information and inspiration for fashion styles and upcoming trends. READ MORE