Essays about: "the aida model"
Showing result 6 - 10 of 22 essays containing the words the aida model.
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6. The Pillars of Sustainable Cultural Tourism and Entrepreneurship : The case of Gotland as a Cultural Destination
University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknikAbstract : The Swedish Island of Gotland is well-known for being prosperous in cultural and natural values, as well as for its attractiveness as a touristic destination that draws local and international visitors to its myriad of cultural activities, offerings and establishments. For those reasons, Region Gotland has created comprehensive plans aimed at achieving goals related to exalting the image of the island as place for sustainable tourism and the promotion of culture. READ MORE
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7. Exploring the B2B Innovation Decision Making Processes
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Date of the Seminar: May 2020 Course: ENTN39 Master’s Corporate Entrepreneurship and Innovation Internship and Degree Project (Master’s thesis 15 ECTS) Authors: Aida Lojo, Albert Tóth, Kevin Latorre Supervisor: Joakim Winborg Examiner: Sotaro Shibayama Keywords: Adoption of Innovation; Organizational Adoption Decision; B2B decision-making; Incremental Innovation; Radical Innovations; Psychological barriers to Adoption of Innovation; Innovation Resistance Research question: How do Psychological Barriers to Adoption of Innovation Evolve throughout the Organizational Decision-Making Process? Methodology: As part of this research, an inductive and qualitative study which is based on data collection through semi-structured interviews has been conducted. The research methodology relies on a longitudinal case study and takes an interpretive epistemological approach. READ MORE
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8. Marketing communications in conditions of strict regulation of advertising: case of the alcohol market
University essay from Jönköping University/Internationella HandelshögskolanAbstract : This master's thesis explores the impact of marketing communication tools on consumer behavior in the Russian alcohol market. Russia is a dark market. The dark market is a market where outdoor advertising is prohibited, as well as advertising on TV and radio. READ MORE
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9. The Making of ‘Sustainable Consumerism’ - A critical discourse analysis of the discourse of sustainability found in Oatly’s product advertisements
University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)Abstract : With the help of various advertising strategies this study addresses the Swedish, plant-basedfood-production company Oatly, and their advertisements to see how the discourse onsustainability is approached. By using critical discourse analysis, and primarily Fairclough’sthree-dimensional-model for analysing discourse (1989, 1995) as well as the marketingframework AIDA, these advertisements have been analysed to see how the companymanages to tempt and persuade their consumers into consumption. READ MORE
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10. Impacts of increased plastic recycling in Sweden - A quantitative study of the environmental, social and economic impacts of increased plastic recycling in Sweden
University essay from Lunds universitet/Miljövetenskaplig utbildningAbstract : The rapidly growing, global plastic production and the waste generated as an effect of this is associated with countless environmental problems. As this sector continues to expand, so will the problems. Further complicating is the fact that currently only a small proportion of plastic is being recycled or re-used. READ MORE
