Essays about: "the body shop marketing strategy"

Found 2 essays containing the words the body shop marketing strategy.

1. 1. Market Feasibility Research in China And Strategy Design : The Case of THE BODY SHOP

   University essay from Avdelningen för ekonomi

   Author : Yuanyuan Wen; Luping Zhang; [2011]
   Keywords : strategy; entry; marketing; core value; THE BODY SHOP;

   Abstract : the purpose of this paper is to find the successful elements of THE BODY SHOP in Gavle, and using that experience to study the market entry into a third world country using the case study to assess whether it is worthwhile for THE BODY SHOPto enter the Chinese market, if it is worthwhile, and how to do it. ... READ MORE

3. 2. Understanding Green Marketing with Marketing Mix : a case study on The Body Shop

   University essay from Avdelningen för ekonomi

   Author : Shanshan Li; Zifei Tang; [2010]
   Keywords : Green Marketing; Environmental Marketing; Marketing Mix; CSR; The Body Shop;

   Abstract : Aim: The purpose of the study is to investigate how a company blends its greenness sense into their marketing mix and marketing strategy and the response from the customers toward corresponding aspects.   Method: A case study was adopted. READ MORE