Essays about: "the brand name for product standardization"

Found 2 essays containing the words the brand name for product standardization.

1. 1. A study of factors affecting a firm’s global brand name strategy

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Mélissa Bever; Stéphanie Lallemand; [2011]
   Keywords : ;

   Abstract : In the past few years, the importance of global brand names has increased significantly for  companies in the global market, global brand names are now considered as a fundamental  constituent of the marketing field. The brand name represents a strong impact in the success  of a product or service. READ MORE

3. 2. The right to health and right to intellectual property in the EU. Analysis of the internal and external policies.

   University essay from Lunds universitet/Juridiska institutionen

   Author : Beata Faracik; [2002]
   Keywords : Human Rights Law and Intellectual Property Rights; Law and Political Science;

   Abstract : It is very common nowadays to speak of an ''information society'' in which control of information or information based knowledge has replaced control over matter as an ultimate source of economic power. The intellectual creations protected through patents, trade marks, copyrights etc constitute often a huge part of the companies' intangible assets. READ MORE