Essays about: "the buyer decision process"
Showing result 1 - 5 of 27 essays containing the words the buyer decision process.
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1. Upscaling agroecology in Sweden : a participatory-backcasting approach to investigate top-down measures for promoting an agroecological transition of the Swedish agricultural system
University essay from SLU/Dept. of People and SocietyAbstract : Alongside its important contribution to the increase of yields, industrial agriculture has also generated environmental, social and economical negative side effects. Moreover, the forecasted growth of the world’s population puts more pressure for solutions on how to increase food supply while reducing the negative effects of the current agricultural system. READ MORE
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2. Behind the Seams: Investigating the Balance of Cost and Sustainability in the Sourcing of Renewable Textile Materials
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : The textile industry is a significant contributor to environmental pollution, with a substantial portion of this impact stemming from the upstream supply chain. Despite the growing recognition of renewable materials as a viable solution for achieving sustainability and circularity goals outlined by European legislators, existing literature has largely overlooked the relationship between buying firms and renewable textile material suppliers. READ MORE
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3. How is the consumer influenced by social media influencers? : A qualitative exploratory study of how the consumers' buyer decision process is influenced by social media influencers.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Social media influencers (SMI’s) can influence the consumers’ decisions by sending out social signals through social functions which social media platforms enable. These social functions SMI’s as well as consumers use, could be for example through sharing content; having a conversation; developing relationships with like-minded individuals; or it could also be used for sending out social signals, such as identity, presence or reputation. READ MORE
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4. Life cycle cost analysis as a tool for industrial sales: lessons from two industries in India Subcon
University essay from Högskolan i Gävle/FöretagsekonomiAbstract : Industrial selling is considered to be one of the highly challenging tasks and sales personnel are exploring new strategies and tools to stay ahead of the competition to achieve organizational objectives. The study has focused on adding to the academic knowledge of the use of an innovative and creative sales tool to enhance the performance of the function. READ MORE
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5. Data at your service! : A case study of utilizing in-service data to support the B2B sales process at a large information and communications technology company
University essay from Linköpings universitet/Industriell ekonomi; Linköpings universitet/Tekniska fakultetenAbstract : The digitalization of our society and the creation of data intense industries are transforming how industrial sales can be made. Large volumes of data are generated when businesses and people use digital products and services which are available in the modern world. READ MORE
