Essays about: "the case of alliance management"
Showing result 1 - 5 of 25 essays containing the words the case of alliance management.
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1. Mastering the shift: exploring external CEO successions in a comparative case study
University essay from Göteborgs universitet/Graduate SchoolAbstract : This paper critically examines the claim made by previous research that explains CEO successions as a result of a linear process, influenced by isolated factors of causality succeeding one another. Thus, it seeks to provide a more nuanced understanding of the process of CEO successions, acknowledges the complexity, ambiguity, and unpredictability in its nature. READ MORE
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2. Inclusive development? Civic space and the way forward. The case of Liberia
University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi; Lunds universitet/LUMID International Master programme in applied International Development and ManagementAbstract : Civil society is an integral part of reaching sustainable development, and a cornerstone in democratic societies. The aim of this study is to investigate how Swedish donors and local partners work with civic space in Liberia, specifically challenges related to civic space. READ MORE
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3. Cause-brand alliances in the fashion industry : The challenging road after the alliance is over. A case study on Gina Tricot’s CBA with UNICEF
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this study is to identify, define and describe the challenges of sustaining positive brand equity gained as an outcome of Cause-brand alliances. Therefore, this study is conducted from the perspective of companies engaging in Cause-brand alliances, with the aim to provide academic and managerial implications of managing brand equity over time following a Cause-brand alliance. READ MORE
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4. The Initial Stage of Beyond Budgeting Implementation: A Case Study of an Automotive Company
University essay from Göteborgs universitet/Graduate SchoolAbstract : This case study aims to understand the initial stage of a new Performance Steering Initiative (PSI) which replace the traditional budget in a Business Unit (BU) of a Company from the Automotive Industry. It focuses on advancing forces and barriers of change at the initial phase of Beyond Budgeting implementation. READ MORE
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5. The quest to cut through the noise: Exploring the rationale of Artist - Record Label Collaboration in a transformed industry
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Since its inception, the music industry has been characterized by collaboration between artists and record labels, i.e. strategic alliances. With the emergence of digitalization, the conditions for this collaboration have changed, the option to produce and publish music independently inducing an explosion of independent artists. READ MORE