Essays about: "the characteristics of traditional marketing"

Showing result 11 - 15 of 24 essays containing the words the characteristics of traditional marketing.

  1. 11. IMPLICATIONS OF NEW PRODUCT DEVELOPMENT PROCESSES WITHIN THE SWEDISH HIGH-TECHNOLOGICAL MANUFACTURING INDUSTRY BASED ON A MULTI-ASPECT APPROACH

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Rawan Ramadan; [2014]
    Keywords : new product development NPD ; traditional NPD; multi-aspect NPD; emerging technology; global collaboration; financial performance; emerging technologies;

    Abstract : As business, technologies, and products changes so quickly in the modern day business environment, the complexity of launching new products into global markets increases. Therefore, the significance of the new product development (NPD) concept is rising, according to researchers. READ MORE

  3. 12. Decision-Making Processes for Different Categories of Sport Sponsorship

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Anna Söderlind; Emma Nilsson; [2014]
    Keywords : Decision-making process; Irrational decisions; Sponsorship; Sport sponsorship;

    Abstract : Sport sponsorship is becoming an increasingly used marketing measure. Companies spend billions of dollars on sponsoring every year and revenues from sponsoring constitute an essential part of the sport associations' and athletes' businesses. Despite this, many aspects of sponsorship are still unexplored. READ MORE

  4. 13. Viral marknadsföring : egenskaper hos virala reklamklipp

    University essay from SLU/Dept. of Economics

    Author : Niklas Söderbäck; Niklas Tedebo; [2014]
    Keywords : Viral marknadsföring; virala reklamklipp; sociala medier; word of mouth;

    Abstract : Genom Internets uppkomst och sociala mediers utveckling har konsumenter allt mer börjat vända sig bort från traditionella medier som radio, TV och nyhetstidningar. Detta eftersom konsumenter ser sociala medier som en mer trovärdig källa till information och att det erbjuder dem att själva ha kontroll över sin mediekonsumtion. READ MORE

  5. 14. Substantial Effects of Word of Mouth Marketing in Telecommunications Industry

    University essay from KTH/Industriell Management

    Author : HAZAR KUTAY KIRISCIOGLU; [2013]
    Keywords : Word of Mouth; Traditional Marketing; Business to Business; Customer Lifetime Value; Customer Referral Value; Measurement; Tailored WOM Strategies; Connectivity;

    Abstract : One of the biggest responsibilities of today’s marketing managers is to use their financial and labour resources in the most efficient way. However, any kind of traditional marketing method which is designed and spread by the seller is both costly and less influential on customer’s buying behaviour. READ MORE

  6. 15. Mobile Search : An empirical investigation of the next big thing

    University essay from Ekonomihögskolan, ELNU

    Author : Louise Bäcke; Ellinor Hansen; Linnea Johansson; [2012]
    Keywords : Marketing strategy; Mobile marketing; Mobile search; Search Engine Marketing SEM ; Search Engine Optimizing SEO ; Innovation diffusion theory IDT ;

    Abstract : The remarkable spread of the Internet has generated new opportunities for companies to promote themselves and communicate with their customers. The most used Internet service of finding information today is search engines (e.g. Google, Bing, Yahoo) were almost three million searches are preformed every minute worldwide. READ MORE