Essays about: "the characteristics of traditional marketing"

Showing result 16 - 20 of 24 essays containing the words the characteristics of traditional marketing.

  1. 16. Internationalization of Enterprise-solution Software: From Understand Your Product to Understand Your Network

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Xin Guo; [2011]
    Keywords : Internationalization process; Business network; Enterprise software;

    Abstract : Due to the characteristics of software, software products have been considered products with "pure" profits which are suitable to be sold in the international market. Enterprise software is one typical type of software which is mainly sold in business market. READ MORE

  3. 17. Electronic Word of Mouth : Managing online guest reviews in the hospitality industry

    University essay from Institutionen för ekonomi och företagande

    Author : Sükrie Basarani; [2011]
    Keywords : hospitality industry; electronic Word of Mouth; online reviews; management .;

    Abstract : This thesis aims to look closer upon how hotels manage electronic Word of Mouth and suggests potential strategies. Focus is being put on online guest reviews and the researchintends to study the impact of online reviews in the hospitality industry as well as defining the possibilities and challenges. READ MORE

  4. 18. The rural agribusiness development and environmental conservation in highland areas of Peru : An analysis of the current and future situation of organic farming in three districts of the Lurin River Basin

    University essay from KTH/Industriell ekologi

    Author : Guido Atilio Vega Moreno; [2010]
    Keywords : rural agribusiness; agroecology; environmental conservation; small-farmers;

    Abstract : Rural agro-industry gives added value to peasant’s agricultural production. In Peru, many small farmers from highland areas are linked in this activity as a means of subsistence. These farmers, since ancient times, have performed all their field activities in balance with nature. READ MORE

  5. 19. The rural agribusiness development and environmental conservation in highland areas of Peru : An analysis of the current and future situation of organic farming in three districts of the Lurin River Basin

    University essay from KTH/Industriell ekologi

    Author : Guido Atilio Vega Moreno; [2010]
    Keywords : Rural agribusiness; agroecology; environmental conservation; small-farmers;

    Abstract : Rural agro-industry gives added value to peasant‟s agricultural production. In Peru, many small farmers from highland areas are linked in this activity as a means of subsistence. These farmers, since ancient times, have performed all their field activities in balance with nature. READ MORE

  6. 20. Traditional marketing vs. Internet marketing. A comparison

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Mona Varfan; Alfa Shima; [2008]
    Keywords : Traditional marketing; Internet marketing; fashion companies; marketing mix;

    Abstract : Title: Traditional marketing vs. Internet marketing: A comparison Problem: Marketing is an important strategy for businesses and it contains numerous effective tools. Traditional marketing has been in use for many years and nowadays Internet has brought new ways of doing business for companies and that has affected marketing. READ MORE