Essays about: "the characteristics of traditional marketing"

Showing result 21 - 24 of 24 essays containing the words the characteristics of traditional marketing.

  1. 21. Reaching the Japanese Tourist - A qualitative study investigating Australian Tourism Companies’ promotional efforts on the Japanese market

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Mari Pettersen; Sara Norman; [2008]
    Keywords : Japan; Promotion; Culture; Tourism;

    Abstract : The purpose of this study is to investigate promotion within the tourism industry on the Gold Coast, Australia, focusing on tourism companies’ promotional efforts on the Japanese market. The aim is to answer the question ‘How can Australian tourism companies effectively promote themselves on the Japanese market?’ through five specific research objectives: (1) to get a better understanding of tourism- and attraction marketing, (2) to get familiar with the characteristics of the Japanese tourist and their travel patterns, (3) to investigate which factors in regards to culture, are influencing the tourism companies’ promotion in Japan, (4) to identify critical success factors for successful promotion of Australian tourism companies on the Japanese market, and (5) to identify similarities and differences between small and large companies when it comes to tourism promotion on the Japanese market. READ MORE

  3. 22. STIGA’s Integrated Multiple Selling Channels in China’s Table Tennis Market

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : HUA LI; LERONG HUANG; [2007]
    Keywords : Multi-channel retailing; Multi-channel Strategy; E-tailing; Selling Channel; Customer Characteristics; Personalized Service; China’s Table Tennis Market ;

    Abstract : Rapid technological advancements and fast developing economy have completely changed Chinese people’s lifestyle. Based on internet technology, a new revolution is also renewing the conception in the business world today. READ MORE

  4. 23. Marketing communication in a B2B market : a case study of the store interior industry

    University essay from Internationella Handelshögskolan

    Author : Maria Johansson; Camilla Larsson; Ida Hallin; [2006]
    Keywords : Marketing communication; marketing tools; B2B markets; brand awareness;

    Abstract : Background: Today firms are facing increased global competition, and it results in shor-ter product life cycles. The present situation demand firms to focus more on marketing and how to communicate with the customers. In the mar-keting field there has always existed a perceived dichotomy between B2B and B2C markets. READ MORE

  5. 24. Hinder för svenskt trä inom den italienskabyggbranschen i allmänhet och produktsegmentenfönster och dörrar i synnerhet

    University essay from SLU/Dept. of Forest Products

    Author : Magnus Viklund; [2003]
    Keywords : trä; tillverkningsmaterial; fönster; dörrar; efterfrågan; mänskligt beteende; italien;

    Abstract : Italy is the third largest market in Europe with a population of almost 58 million. The country is the tenth most important market for Swedish sales. Italy has a fairly good economy at the moment and the forecast tells of an increasing strength during coming years. Despite all of this, Sweden is exporting a fairly small amount of wood to Italy. READ MORE