Essays about: "the concepts of marketing and innovation"

Showing result 1 - 5 of 18 essays containing the words the concepts of marketing and innovation.

  1. 1. Customer engagement and co-creation in crowdfunding : Multi-case study on tabletop Kickstarter campaigns

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Michael Polatos; Andrii Kernitskyi; [2023]
    Keywords : Customer engagement; Kickstarter; co-creation co-destruction of value; S-D logic;

    Abstract : Background: Crowdfunding is a new form of financing that has gained popularity among entrepreneurs seeking to fund innovative and creative projects. It involves collecting small amounts of money from a large number of potential backers through specialised websites. READ MORE

  3. 2. Challenging Traditional Growth Strategies - An exploratory single case study on how Forza Football designs user involvement growth strategies to enable viral growth

    University essay from Göteborgs universitet/Graduate School

    Author : Carl Larsson; Johan Horn; [2020-07-23]
    Keywords : Crowdsourcing; Open innovation; User innovation; Network effect; Value cocreation; Virality; Viral growth;

    Abstract : Background and Purpose: In order to stay competitive in a rapidly changing business environment, the question of growth is perceived to be an essential issue of survival and entrepreneurial behavior. Traditionally, strategies related to growth have mostly been related to expenses on marketing or acquisitions of smaller competitors. READ MORE

  4. 3. Mobility-as-a-Service and Electrification of Transport : A Study on Possibilities and Obstacles for Mobility-as-a-Service in Stockholm and Implications for Electrification of Vehicles

    University essay from KTH/Energiteknik

    Author : Albert Petersson; [2020]
    Keywords : ;

    Abstract : Increasing urbanization drives the need for cities to make transport more efficient, both to meet climate goals as well as creating an attractive living environment for its residents, with less congestion, noise and local pollution. As vehicles are increasingly electrified, further innovations will be needed in order to meet environmental, social and economic sustainability targets, and a more efficient use of vehicles and public transport is central in this endeavor. READ MORE

  5. 4. Towards Understanding the “User of the Future”

    University essay from KTH/Integrerad produktutveckling

    Author : Ramon Andres Amezcua Hidalgo; [2019]
    Keywords : ;

    Abstract : A fast-moving technological landscape is driving companies of today to constantly search for the solutions of tomorrow. As a result, companies are constantly searching for the next big thing and speculating on possible futures. READ MORE

  6. 5. Interconnectivity between Success Factors in the Front End of Innovation

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tessa Willianne van Oostrum; Fiona Westermeier; [2019]
    Keywords : Front End of Innovation; Customer Involvement; Integration; Interconnection; Cross-functional collaboration; Business and Economics;

    Abstract : The aim of this thesis is to answer the question how the interconnection of two success factors contribute to the individual elements of the Front End of Innovation, as identified by Koen et al. (2001). The distinguished success factors are; the integration of marketing & sales and research & development, and customer involvement (Florén et al. READ MORE