Essays about: "the consumer buying process"

Showing result 1 - 5 of 32 essays containing the words the consumer buying process.

  1. 1. The Pains of Servitization -Finding the customers’ pains of a servitization business model in the modular data center industry

    University essay from Göteborgs universitet/Graduate School

    Author : Christian Vigmo; Jacob Öster; [2018-08-02]
    Keywords : Servitization; Product-Service-System; Business Model Canvas; Pains; Modular Data Center; DCaaS; Customer Centric;

    Abstract : MSc in Innovation and Industrial Management.... READ MORE

  2. 2. 'Knock, knock, who's there?' : - A B2B intervention that questions the existing way of portraying material knowledge

    University essay from Linnéuniversitetet/Institutionen för design (DE)

    Author : Ida Aldevinge; [2018]
    Keywords : Sensory engagement; informed choices; B2B; design; intervention;

    Abstract : This thesis is investigating in how current buying and purchasing decisions within retail interior are made and how they possibly could be changed or affected with sensory engagement, to promote social sustainability by promoting individual knowledge and sense making in B2B (business to business) context.  The background for this thesis sprung from many sources but is mainly based on the last couple of decades’ societal changes in both digital developments, contributing to more separated consumer behaviour but also in the economical shift from a production area to a consumption age. READ MORE

  3. 3. Konsumtionslandet - där tillfredsställelsen är ett faktum : en kvalitativ intervjustudie av konsumtionsbeteende

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Hannah Hjalmarsson; [2018]
    Keywords : konsumtion; beteende; miljöpåverkan; kvalitativa intervjuer; konsumtionssamhälle; kläder;

    Abstract : Är konsumtionssamhället evigt? Om så är fallet behöver vi ta fram strategier som ser till att påverkan från konsumtionen i konsumtionssamhället inte fortsätter påverka miljön negativt. Utvinningen och tillverkningen av resurser för att producera de produkter vi konsumerar har en negativ effekt. READ MORE

  4. 4. Kommunikation av klimatfördelar med flervåningshus i trä

    University essay from SLU/Dept. of Forest Products

    Author : Elin Kvennefeldt; [2018]
    Keywords : boendepreferenser; kommunikationskanaler; konsument; köpbeteende; träbyggnation; communication channels; consumer; housing preferences; purchasing behavior; wood construction;

    Abstract : Jordens befolkning står inför nya utmaningar; klimatförändringar som får stora konsekvenser för både människor och djur, samt en befolkningsökning. I Sverige har befolkningen ökat de senaste åren, och då också behovet av bostäder. Sveriges kommuner beräknar att det kommer påbörjas 91 000 nybyggnader av bostäder under 2018. READ MORE

  5. 5. A multi-criteria decision analysis method for assessing the sustainability performance of consumer electronics producers with a lifecycle perspective

    University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

    Author : Timmy Rosendal; [2018]
    Keywords : ;

    Abstract : The electronics industry has several sustainability issues, and these are not communicated to the consumer so that they can make more conscious choices when they are buying consumer electronics. The aim of this thesis is to develop a multi-criteria decision analysis method that uses social, environmental and economic criteria to evaluate the sustainability performance of a producer of consumer electronics, from a lifecycle perspective. READ MORE