Essays about: "the consumer buying process"

Showing result 1 - 5 of 73 essays containing the words the consumer buying process.

  1. 1. Understanding Certification Marks : A qualitative study on the influence of semiotics on consumers information processing of grocery certification marks

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Marlene Schollweck; Alena Heidelberger; [2019]
    Keywords : information processing; certification marks; semiotics; color; symbol; icon; index understanding;

    Abstract : Background: In the food market, certification marks are considered to give guidance and orientation. This specific market is constantly growing in its product range, which causes a choice overload for the consumer. At the same time, anincreasing differentiation of customer’s needs and demands exists. READ MORE

  2. 2. FACTORS INFLUENCING GREEN CONSUMPTION : The moderating effect of market maturity

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amin Babazade; Uliana Paramzina; [2019]
    Keywords : green consumption; green products; market maturity; moderating effect; factors influencing green consumption; emerging markets; developed markets.;

    Abstract : Purpose – The purpose of this master thesis is to examine factors influencing green consumption and to explain the moderating effect of market maturity on these factors in developed and emerging markets.Design/methodology/approach – In this research the pragmatism epistemology was employed as the scientific perspective of the current research. READ MORE

  3. 3. The Pains of Servitization -Finding the customers’ pains of a servitization business model in the modular data center industry

    University essay from Göteborgs universitet/Graduate School

    Author : Christian Vigmo; Jacob Öster; [2018-08-02]
    Keywords : Servitization; Product-Service-System; Business Model Canvas; Pains; Modular Data Center; DCaaS; Customer Centric;

    Abstract : MSc in Innovation and Industrial Management.... READ MORE

  4. 4. Konsumtionslandet - där tillfredsställelsen är ett faktum : en kvalitativ intervjustudie av konsumtionsbeteende

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Hannah Hjalmarsson; [2018]
    Keywords : konsumtion; beteende; miljöpåverkan; kvalitativa intervjuer; konsumtionssamhälle; kläder;

    Abstract : Är konsumtionssamhället evigt? Om så är fallet behöver vi ta fram strategier som ser till att påverkan från konsumtionen i konsumtionssamhället inte fortsätter påverka miljön negativt. Utvinningen och tillverkningen av resurser för att producera de produkter vi konsumerar har en negativ effekt. READ MORE

  5. 5. A multi-criteria decision analysis method for assessing the sustainability performance of consumer electronics producers with a lifecycle perspective

    University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

    Author : Timmy Rosendal; [2018]
    Keywords : ;

    Abstract : The electronics industry has several sustainability issues, and these are not communicated to the consumer so that they can make more conscious choices when they are buying consumer electronics. The aim of this thesis is to develop a multi-criteria decision analysis method that uses social, environmental and economic criteria to evaluate the sustainability performance of a producer of consumer electronics, from a lifecycle perspective. READ MORE