Essays about: "the consumer buying process"
Showing result 21 - 25 of 94 essays containing the words the consumer buying process.
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21. Understanding Certification Marks : A qualitative study on the influence of semiotics on consumers information processing of grocery certification marks
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Background: In the food market, certification marks are considered to give guidance and orientation. This specific market is constantly growing in its product range, which causes a choice overload for the consumer. At the same time, anincreasing differentiation of customer’s needs and demands exists. READ MORE
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22. Exploring the customer journey : An exploratory study investigating the customer journey
University essay from Högskolan Kristianstad/Fakulteten för ekonomiAbstract : The customer journey is a re-submerged subject which has become increasingly relevant. The focus derives from the increased focus on customer experience as touch points are increasing as well as becoming more accessible. This is creating problems for companies to allocate their resources in marketing. READ MORE
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23. An Evaluation of the Marketing Process in B2B and B2C Startups
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Marketing is a key function for all organizations and is seen as essential in order to achieve success when launching a new business. Following from the overwhelming amount of accessible data for companies, there exist an urge to understand what activities to include in the marketing process and how to manage them. READ MORE
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24. FACTORS INFLUENCING GREEN CONSUMPTION : The moderating effect of market maturity
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Purpose – The purpose of this master thesis is to examine factors influencing green consumption and to explain the moderating effect of market maturity on these factors in developed and emerging markets.Design/methodology/approach – In this research the pragmatism epistemology was employed as the scientific perspective of the current research. READ MORE
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25. The Pains of Servitization -Finding the customers’ pains of a servitization business model in the modular data center industry
University essay from Göteborgs universitet/Graduate SchoolAbstract : Increasingly more traditional manufacturing companies are adapting to the trend of bundling services around their core products and even going further towards defining their products and their surrounding services as a single service. This step of going from selling products to selling services is generally called servitization. READ MORE