Essays about: "the consumer intention to buy"

Showing result 1 - 5 of 30 essays containing the words the consumer intention to buy.

1. 1. Pick and click: The use of buy-now-pay-later in the scope of bracketing purchase behaviour

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Axel Hjerpe; Daniel Palmgren; [2023]
   Keywords : Buy-now-pay-later; Bracketing purchase behaviour; Consumer behaviour;

   Abstract : Enabled by technological advancements, e-commerce has taken over the retail space expeditiously the past decade. Without the typical brick-and-mortar store, retail brands face novel shopping behaviours that are tricky to comprehend. READ MORE

3. 2. TikTok Made Me Buy It : Influencer Marketing on TikTok: What Affects Swedish Consumers' Purchase Intentions?

   University essay from Jönköping University

   Author : Johanna Nilsson; Filippa Nilsson; Ellen Johansson; [2023]
   Keywords : Influencer marketing; Social media marketing; Electronic Word-of-Mouth; Consumer behavior; Purchase intention; TikTok marketing.;

   Abstract : This study investigates the impact of trustworthiness, perceived expertise, and parasocial relationships on Swedish consumers' purchase intentions on TikTok, focusing on influencer marketing. The problem addressed in this study is the lack of understanding of consumer behavior on TikTok in the context of influencer marketing. READ MORE

4. 3. A qualitative study of how consumers’ purchase intention is influenced by the livestreaming shopping streamer under negative incidents caused by streamers.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Qian Lu; Cong Liu; Yiran Chen; [2023]
   Keywords : live streamer; live streaming shopping; live streaming commerce; purchase intention; negative incident; communication; relationship;

   Abstract : Background：Live streaming shopping is becoming a mainstream method in China since the livestreaming feature has been applied to e-commerce. Live streaming commerce reflects theinterdependence between consumers and live streamers. READ MORE

5. 4. How to narrow the intention-behaviour gap of sustainable textile consumption from the perspectives of retailers and Millennial consumers : A qualitative study in the Netherlands

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : R.J van den Bosch; Eleonora Vos; [2022]
   Keywords : Sustainable Consumption; Textile Industry; Sustainable Textile; Millennials; Intention-Behaviour Gap; Textile Retailers.;

   Abstract : Background: The textile and apparel industry is seen as one of the most polluting industries of these times. Consumers and retailers are both considered important stakeholders in the textile supply chain. READ MORE

6. 5. Have you seen that I've paid to go green? A quantitative study on how product visibility impacts consumers' intention to pay a price premium for green steel and ammonia products

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Elsa Fäger; Madeleine Briem; [2022]
   Keywords : Green premium; Hard-to-abate industries; Willingness to pay; Product visibility; Signalling theory;

   Abstract : Are consumers willing to pay a price premium for green product alternatives? This is a key question for companies evaluating whether to decarbonise their businesses. For so-called hard-to-abate industries, decarbonisation will require significant investment, and thus this question is of great importance. READ MORE