Essays about: "the culture of IKEA SWeden"

Showing result 1 - 5 of 12 essays containing the words the culture of IKEA SWeden.

  1. 1. Cultural Influence in Advertising : A Comparative Analysis of IKEA’s Video Advertising in Sweden and Japan

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Annika Reitz; [2018]
    Keywords : Culture; Cross-cultural Research; Advertising; Marketing; Standardization; Adaptation; Hofstede;

    Abstract : International marketing activities have a great impact on the prosperity and competitiveness of multinational companies (Akgün, Keskin, & Ayar, 2014). That is why the design of marketing activities is especially important. Researchers claim for cultural sensitivity. READ MORE

  2. 2. Change Through Transformation : An exploratory case study on leadership in contrasting organisational contexts of IKEA Sweden.

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Karl Gårlin; Mathias Kostet; [2016]
    Keywords : transformational leadership; transformational culture; organisational culture; IKEA; temporary organisation; permanent organisation; project management; leadership; managerial perspective;

    Abstract : As corporations have to adapt to an ever-faster spinning global environment they often turn to projects as a facilitator to positive change. With the increase in temporary projects more line managers are faced with leading projects in the permanent organisation, a task that can be widely different from leadership in the permanent organisation. READ MORE

  3. 3. One tree in a forest will never survive when the wind comes : Leading across cultures and its impact

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Marielle Johansson; Ellen Nordkvist; [2016]
    Keywords : Culture; Cultural differences; Leadership; Followership; China; Sweden.;

    Abstract : Research questions: What are the biggest differences between the Swedish culture and the Chinese culture? How does leadership from one culture affect followers in a different culture? What strategies and tools does the management apply in order to manage cultural differences? Purpose: The purpose of this thesis is to understand the biggest differences between Swedish and Chinese culture. Furthermore, the purpose is to understand if and how cultural differences affect the employees within a foreign company. READ MORE

  4. 4. Working with Social Media in Japan. In the case of H&M, Ikea and Volvo Corporation

    University essay from Göteborgs universitet/Graduate School

    Author : Sarah Müller; Elin Simonsson; [2015-07-08]
    Keywords : Social Media; Japan; Social Media Usage; Japanese Culture; H M; IKEA; Volvo Car Corporation;

    Abstract : AbstractSocial media is an evermore important tool for companies to utilize in marketing, as it no longer is a question of if, but how social media can be employed for communicating to current and potential customers. However, it is also a tool that holds its complexities, and one in which companies are resistant to use. READ MORE

  5. 5. Change a Way Forward: An interpretative and qualitative study examining an organizational change initiative

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lena Ytterberg; Susanna Hallner; [2013]
    Keywords : IKEA Industry; Organizational Change Management; Cultural change; Sense Making; Symbolic Leadership; Organizational Identification; Zero Defect Culture; Quality; Business and Economics;

    Abstract : Title: Change – A way forward: An interpretative and qualitative study examining an organizational change initiative. Seminar date: May 28th 2013 Course: BUSN49 - Degree Project in Managing People, Knowledge and Change - Master Level Authors: Lena Ytterberg, Susanna Hallner Advisors: Stefan Sveningsson Department of Business Administration Lund University School of Economics and Management, Sweden. READ MORE