Essays about: "the culture of IKEA SWeden"

Showing result 11 - 15 of 16 essays containing the words the culture of IKEA SWeden.

  1. 11. Brand Personality: Impact on Brand Trust and Consumer Preferences : A comparative study of Germany and Sweden

    University essay from Handelshögskolan vid Umeå universitet

    Author : Anja Gandara Gil; Daniel Hellgren; [2011]
    Keywords : Brand personality; brand identification; preference; brand trust; culture;

    Abstract : A brand could be considered to be the face of a company. The most visible aspect of a brand is the logo, but there is another perspective widely known, namely brand personality. Previous studies have acknowledged that brands, in the eyes of consumers, can be seen as having personality traits. READ MORE

  3. 12. Scandinavian management on the Swedish market

    University essay from IHH, Företagsekonomi

    Author : Linnea Mattsson; Saschia Stoffers; Patrik Björklund; [2010]
    Keywords : Scandinavian management; Sweden; Human resources; employee motivation; Scandinavia; Swedish management;

    Abstract : Scandinavia comprises Denmark, Sweden and Norway. Twenty years ago, the concept of Scandinavian management was created (Grennes, 2003). Earlier research is referring to culture as the reason for different management styles around the world. It is also found that human resources are highly valued in Scandinavian manage-ment (Eriksen et al. READ MORE

  4. 13. Marketing BILLY to ethnic subcultures : A explorative study of ethnic subcultural consumption behaviour

    University essay from Ekonomihögskolan, ELNU

    Author : Lisa Engström; [2010]
    Keywords : Consumer behaviour; Ethnic subcultures; Retail marketing; IKEA;

    Abstract : Background: The ethnic subcultural consumer is a valuable segment in the multicultural societies of today, which has received little attention from both marketers and researchers. One of the most multicultural cities in Sweden is Malmoe, with 38% of its habitants having a foreign background. READ MORE

  5. 14. Influence of culture and national image on marketing : A study of IKEA’s promotion in Sweden and France

    University essay from Företagsekonomiska institutionen

    Author : Martin Gustafson; Eric Jonsson; [2008]
    Keywords : ;

    Abstract :   This thesis investigates how cultural differences between Sweden and France are manifested in IKEA’s promotion material and the extent to which Sweden is emphasised as the country of origin. The study analyses the photos and the language in the IKEA catalogues in Sweden and France, the content of five different TV commercials and data from previous empirical studies. READ MORE

  6. 15. AN UNDERSTANDING OF THE COMPLEX PROCESS OF CULTURE BUILDING IN AN ORGANIZATION AND ACROSS BORDERS – USING THE EXAMPLE OF IKEA

    University essay from Ekonomihögskolan, EHV

    Author : Tobias Mauelshagen; Emilie Martens; [2007]
    Keywords : Culture building across borders IKEA organization leadership;

    Abstract : Nowadays, companies face many difficulties due to the much competitive environment they have to evolve in. Therefore, multinational ones, particularly dealing with customers and employees, as well as competitors worldwide, have to take all the tools available into consideration to be able to stay afloat, or, at best, to be successful. READ MORE