Essays about: "the destination mix of tourism"

Showing result 6 - 7 of 7 essays containing the words the destination mix of tourism.

1. 6. Destination image and its effects on marketing and branding a tourist destination : A case study about the Austrian National Tourist Office - with a focus on the market Sweden

   University essay from Institutionen för ekonomi och företagande

   Author : Katharina Sonnleitner; [2011]
   Keywords : destination image; destination marketing; destination branding; Austrian National Tourist Office;

   Abstract : In a tourism context, the image potential customers have of a destination is a very important issue. Images play an essential role in destination choice matters and in this regard, as tourism services are intangible, images are said to become even more important than reality. READ MORE

3. 7. The Use of Promotional Activities in the Tourism Industry : The Case of Bangladesh

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Hossain Md. Jakir; [2006]
   Keywords : Promotion; Promotion Tools; Tourism Industry; Bangladesh Tourism; Tourism Development; Tourism Products Services;

   Abstract : Abstract This thesis is an attempt to investigate how the use of promotional activities can help to develop the tourism industry by giving a special concentration to the case of Bangladesh. The investigation was conducted from both a theoretical and an empirical point of view. READ MORE