Essays about: "the effect of business strategy"

Showing result 1 - 5 of 167 essays containing the words the effect of business strategy.

  1. 1. The role of innovation-driven SMEs in upscaling niche innovations within a regional context: An investigation of SMEs developing new mobility solutions in Västra Götaland County

    University essay from Göteborgs universitet/Graduate School

    Author : HANI ELZOUMOR; SPIROS STRACHINIS; [2020-01-03]
    Keywords : SMEs; Niche Innovations; Multiple-Level Perspective; Transition Pathway; Strategic Niche Management; Electrification; Autonomous Vehicles; Connectivity; Shared Mobility; Västra Götalandsregionen; Västra Götaland County; Sustainability;

    Abstract : MSc in Knowledge-based Entrepreneurship.... READ MORE

  2. 2. French Business Schools’ reaction towards the increasing need of CSR and its impact on brand image. : A qualitative study on the French Business Schools’ behaviour towards CSR and brand image.

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Clémence Loudiere; Justine Tessier; [2020]
    Keywords : CSR; Education; firm; Business school; sustainability; Brand image;

    Abstract : The researchers in this study wanted to focus on Business Schools by using management and marketing knowledge. Therefore, the most attractive subject for them was the link between CSR, Business schools and Brand image. READ MORE

  3. 3. Cultural heritage and branding of family firms in the French wine industry : A case of Burgundian wineries

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Jeanne Duranton; Emilie Theau Laurent Sery; [2020]
    Keywords : Family Businesses; Wine industry; Branding; Brand Identity; Wine; Marketing; Branding;

    Abstract : Background: The wine industry is often linked to family business, due to the tradition of some long-standing family winery. Scholars agree that, the family elements are a factor of success in this industry. A reason for this success can be found in the branding of wineries. READ MORE

  4. 4. Sustainability in the Fast Fashion Industry. A quantitative Study on Consumers’ Brand Attitude towards Green Brand Extensions andits Effects on Brand Loyalty.

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Celina Hinzmann; Rebecca Stark-Nässlin; [2020]
    Keywords : Fast fashion; Fast Fashion Industry; Sustainability; Consumer behavior; Brand extensions; Green brand extensions; Green line extensions; Green category extensions; Brand attitude; Brand loyalty; Brand Switching;

    Abstract : Only a few industries face challenges regarding sustainability to the same extent as the fashion industry being one of the largest consumer industries and the second most polluting industry in the world. These challenges are encouraged by the fast fashion business model, which is dominant in the sector and relies on the quick responsiveness to latest fashion trends while maintaining low prices, encouraging more consumption and shorter product life cycles. READ MORE

  5. 5. Improving the Material Handling Performance through Redesigning an Inventory Layout : A case study on Proton Finishing Forsheda

    University essay from Linköpings universitet/Produktionsekonomi

    Author : Sindy Nguyen; [2020]
    Keywords : Inventory layout; material handling performance; warehouse layout design; double ABC classification; lean principle;

    Abstract : The companies operating in today’s business environment are facing several challenges in meeting the demand of the customers due to globalization. Research has shown that by focusing on supply chain management and improve the business processes, benefits could be extended beyond the company. READ MORE