Essays about: "the effect of corporate social responsibility on reputation"

Showing result 1 - 5 of 13 essays containing the words the effect of corporate social responsibility on reputation.

  1. 1. The influence of corporate brand reputation on the purchase intention of the post-postmodern consumer society

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Imke Falkenrodt; Ayelen Rojas Alvarez; [2022]
    Keywords : Corporate brand reputation; reputational elements; reputation; post-postmodern consumer society; consumer purchase intention; Business and Economics;

    Abstract : Thesis Purpose: The present research investigates the relationship between corporate brand reputation and consumer purchase intention while regarding to the post-postmodern consumer of today. The purpose of the study is to contribute with insights on how the post-postmodern consumer evaluates corporate brand reputation and explore the effect of this evaluation on consumer purchase intention. READ MORE

  3. 2. Attracting Altruistic Talents - A quantitative study on how ethnic diversity portrayals in advertising impact organizational attractiveness

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Annie Johnson; Isabelle Bjärlestam; [2022]
    Keywords : Ethnic diversity; organizational attractiveness; advertising; employer brand; corporate social responsibility;

    Abstract : This thesis examines the effects of consumer advertising on potential employees. More precisely, it investigates how consumer advertising portraying ethnic diversity impacts the advertising company's organizational attractiveness as an employer. READ MORE

  4. 3. CSR and Business Strategies: SMEs

    University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

    Author : Eyong Etta Minette Ndiperu; Tzesiana Kiosani; [2021]
    Keywords : Corporate Social Responsibility; Small and Medium Sized Enterprises; Business; Sustainability; Business strategy.;

    Abstract : Aim – The aim of this study is to investigate the role that business strategy plays in theimplementation of Corporate Social Responsibility (CSR). This research will enable us to answerthe questions of why SMEs get involved in CSR and How is CSR implemented/incorporated inthe business strategy of the company?Method – The study is based on an abductive research approach, which enables the theoreticalframework, empirical data as well as the analysis to evolve simultaneously. READ MORE

  5. 4. How does the European stock market react to sustainability? : An empirical analysis of the Dow Jones Sustainability Europe Index

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Victor Moberg; Karin Molin Eriksson; [2021]
    Keywords : corporate social responsibility CSR ; Dow Jones Sustainability Europe Index DJSEUR ; event study; financial performance; företags sociala ansvar; Dow Jones Sustainability Europe Index DJSEUR ; eventstudie; finansiell prestanda;

    Abstract : Background: The increase in development and welfare that has been achieved in recent decades has led to a deterioration of the planet. Increased awareness on this matter has led to a concern to become more sustainable, both on an individual level and firm level. READ MORE

  6. 5. The Reputation Circle : A study of the interplay between the reputational perception of companies and the effect on their non-financial performance

    University essay from Umeå universitet/Företagsekonomi

    Author : Vincent Pave; Yvan Kenneth Nziengui Ebaley; [2021]
    Keywords : Reputation; non-financial performance; Corporate Social Responsibility; social relevance; stakeholder environment; community; value design; social media; influencers; digital word-of-mouth;

    Abstract : Reputation nowadays is a determinant of companies’ strategy. We used a qualitative study approach, based on semi-structured interviews. The choice of subject was motivated by recent scandals involving big corporations. We started therefore from the postulate that big corporations would rather not want to communicate on those issues. READ MORE