Essays about: "the effect of packaging on purchase"

Showing result 1 - 5 of 6 essays containing the words the effect of packaging on purchase.

  1. 1. Consumers’ perception of climate-smart wine packaging : a case study on Systembolaget

    University essay from SLU/Department of Molecular Sciences

    Author : Nicole Chidiac; Iris Lundquist; [2023]
    Keywords : Wine packaging; climate impact; consumer behavior; sustainability labels; ; CSR; Alpabeth Theory;

    Abstract : Environmental concerns in the wine industry are getting more attention worldwide, making it important to shift to more sustainable practices. One of the most significant CO2e emissions originates from wine glass bottles as packaging material. READ MORE

  3. 2. The Consumer Education Journey

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rebin Naderi; William O'Riordan; [2020]
    Keywords : Customer Experience Journey; Consumer Education; Consumer Education Journey; Sports Supplements; Gender; Business and Economics;

    Abstract : Thesis purpose The purpose of our thesis is to explore how and why consumers with low prior knowledge educate themselves about sports supplements and what effect gender has. Methodology Our research derives from a pragmatic orientation. READ MORE

  4. 3. Microbiological quality and occurrence of antibiotic resistant bacteria in ready-to-eat salad

    University essay from Lunds universitet/Livsmedelsteknik och nutrition (master)

    Author : Tamara Lupan; [2016]
    Keywords : food technology; livsmedelsteknologi; Technology and Engineering; Agriculture and Food Sciences;

    Abstract : An increase in demand for fresh vegetables resulted in an increased production of minimally processed, ready-to-eat salad in Sweden. That also brought new food safety challenges that are yet to be addressed. READ MORE

  5. 4. Customer Integration in Product Design via Mass Customization Toolkits. A field experiment

    University essay from Göteborgs universitet/Graduate School

    Author : Ilias Demiris; [2014-12-15]
    Keywords : Toolkits for user innovation; Mass customization; Packaging; Purchase Intention; Willingness to pay; Cosmetics;

    Abstract : Toolkits for user innovation is one of the ways that customers can be involved in corporate innovation process. The most common type of user innovation toolkits is the Mass Customization Toolkits, an online interface where users customize the offering product according to their wants. READ MORE

  6. 5. Plain packaging on energy drinks - A quantitative study examining the effects of generic packaging of energy drinks on consumer attitudes and perceptions

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ana Susic; Nikki Seretis; [2014]
    Keywords : Brand communication; Graphical components; Energy drinks; Packaging and design; Plain packaging;

    Abstract : In today's society, children and young adults are frequently the subjects of marketing attempts to promote products and brands, even those of documented risk to the consumers' health. Marketers are aware of the importance of branding and product packaging, concepts linked to the products success, and thus, for the rapidly expanding market of energy drinks, packaging is used as a vehicle for brand communication. READ MORE