Essays about: "the fashion channel case analysis"

Showing result 1 - 5 of 8 essays containing the words the fashion channel case analysis.

1. 1. Hangers - The plastic straws of the Fashion Industry? - A case study of single-used plastic hangers

   University essay from Göteborgs universitet/Graduate School

   Author : Matilda Börlin; Sara Mattsson; [2022-08-03]
   Keywords : Logistics; fashion industry; hangers; single-used plastic hangers; pre-hanged clothes; sustainability; circularity;

   Abstract : In line with globalization, increased customer awareness, and increasingly stringent regulations regarding sustainability, the fashion industry faces huge challenges in line with several dimensions of sustainability. Until today, the biggest focus has been on environmental improvements linked to transportations and environmentally sustainable textiles. READ MORE

3. 2. Are You Creating Socially Responsible Visual Communication? : An Exploratory Study of Fashion Companies’ External Social Responsibility on Instagram: A Marketer’s Perspective

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Avesta Diliwi; Josefin Bäcker; [2019]
   Keywords : CSR; Social Responsibility; External Social Responsibility; Body Image Representation; Body Image; Diversity; Body Size; Ethnicity; Skin Color;

   Abstract : Background: Following the development of digitalization and the emergence of social media a lot of attention has been drawn upon how these platforms are influencing the fashion industry and fashion marketing. As society is becoming more ethics and health conscious, fashion companies’ visual representations in social media are drawing more attention - who is represented and how are these representations portrayed. READ MORE

4. 3. Is it worth it? : PR events and their contribution to brand equity in the fashion industry

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Sara Furberg; [2016]
   Keywords : PR; PR events; brand equity; brands; consumers; fashion industry;

   Abstract : All fashion brands work with PR in some way, its importance is evident. At the same time it is expensive and difficult to say what it provides, consequently one may wonder whether if it is all worth it. Existing literature leaves a gap of missing research in PR and especially in PR events. READ MORE

5. 4. Optimization of sales in fashion retail by warehouse integration in multichannels

   University essay from Lunds universitet/Företagsekonomiska institutionen; Lunds universitet/Ekonomihögskolan

   Author : Malin Ek; Amanda Karlsson Streijffert; [2015]
   Keywords : Multichannel integration; Availability; Warehouse Management; Fashion Retail; Customer Satisfaction; Optimization of sales; Reductions; Deletions; Best value supply chains: agility; adaptability; alignment; Technology and Engineering;

   Abstract : Issue of study: The thesis studies the optimization of sales in fashion retail by integrating multichannels. The multichannel integration relates to reallocation of articles between brick and mortar store warehouses and online warehouses. READ MORE

6. 5. A Channel Approach to Fashion

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Rebecca Buvari; Tiffany Dosé; Brita Vonstad; [2014]
   Keywords : Channel Strategy; Market Channels; Online Stores; Physical Stores; Apparel Industry; Multi-Channel Strategy; Internet;

   Abstract : Background – Previous research has evaluated different distribution systems and chan-nels that companies operate through. However, research primarily has focused on the richness of online channels rather than the value of physical stores. The following report will examine the reasons and implications underlying the choice of channel strategy. READ MORE