Essays about: "the future of electronic commerce"

Showing result 1 - 5 of 17 essays containing the words the future of electronic commerce.

  1. 1. Maximizing Recommendation System Accuracy In E-Commerce for Clothing And Accessories for Children

    University essay from KTH/Matematik (Avd.)

    Author : Niklas Renström; [2022]
    Keywords : Recommendation System; Session Based; E-Commerce; Clothes; Children s Fashion; Machine Learning; RNN; LSTM; GRU; STAMP; Rekommendationssystem; Sessionsbaserad; E-handel; Kläder; Barnmode; Maskininlärning; Återkopplande Neurala Nätverk;

    Abstract : The industry of electronic commerce (e-commerce) constitutes a great part of the yearly retail consumption in Sweden. Looking at recent years, it has been seen that a rapidly growing sector within the mentioned field is the clothing industry for clothes and accessories for children and newborns. READ MORE

  3. 2. Prediction of the future trend of e-commerce

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Freja Engström; Disa Nilsson Rojas; [2021]
    Keywords : ARIMA; demographics; electronic commerce; ecommerce; machine learning; market analysis; polynomial regression; segmentation; support vector regression.;

    Abstract : In recent years more companies have invested in electronic commerce as a result of more customers using the internet as a tool for shopping. However, the basics of marketing still apply to online stores, and thus companies need to conduct market analyses of customers and the online market to be able to successfully target customers online. READ MORE

  4. 3. The effect of SMMA on Purchase Intention through the mediator Brand Image : A quantitative study in the Swedish electronic industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Pontus Holm; Max Banfalvi; [2021]
    Keywords : E-commerce; Social Media Marketing Activities; Brand Image; Purchase Intention; Social Media.;

    Abstract : Background: Due to the digital era and a constant increase in social media usage, new ways to interact with customers can be done through adopting Social Media Marketing Activities (SMMA). The concept SMMA is constituted by the five dimensions ‘Entertainment’, ‘Interaction’, ‘Trendiness’, ‘Customization’ and ‘Word-of-mouth’. READ MORE

  5. 4. Key drivers to start an e-commerce in B2B companies : Two case studies in the plastic industry

    University essay from Karlstads universitet

    Author : Somayeh Jamshidi; [2018]
    Keywords : Financial drivers; financial incentives; B2B companies; e-commerce; e-business; motivations; customers; benefit;

    Abstract : Background: Internet, as everybody knows, has a lot of advantages and possibilities. One of these possibilities for companies is changing their business to electronic commerce (e-commerce). Almost all companies might need this type of business to sustain in future and compete with others. READ MORE

  6. 5. Does electronic customer relationship management affect customer satisfaction and trust?

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Hoang Chau Lam; Qiuyun Li; [2017]
    Keywords : E-CRM; live chat system; e-service quality; customer satisfaction; trust;

    Abstract : Aim: This paper aims to explore and to understand how the E-CRM affects customer satisfaction and trust from customer perspectives in electronic commerce. Method: The research is an exploratory and qualitative study. READ MORE