Essays about: "the impact of gender and age on customer loyalty"
Found 3 essays containing the words the impact of gender and age on customer loyalty.
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1. Sustainability Integration in Peer to Peer Marketplace Platforms : A Study of Customer Perception and Loyalty
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Increasing attention to sustainability and environmental concerns implies changes in consumer preferences, whereof companies need to provide offerings characterized with a focus on sustainability laden concepts such as the Circular Economy (CE), aligning with these changes. How to communicate sustainability has therefore become a focus of attention when formulating marketing strategies. READ MORE
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2. The impact of gender and age on customer loyalty : A quantitative study of Swedish customers’ experiences of a loyalty program
University essay from Institutionen för marknadsföring (MF)Abstract : Title The impact of gender and age on customer loyalty – a quantitative study of Swedish customers’ experiences of a loyalty program Authors Sara Follin & Viktoria Fransson Background Building customer relationships could be done by using loyalty programs; programs which involves activities for enhancing customer loyalty (Ou, Shih, Chen & Wang, 2011). To use loyalty programs as relationship marketing tactics has become popular and it is frequently used in the grocery retailing industry (Noble & Phillips, 2004). READ MORE
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3. Temporal Discounting of Different Commodities in Airline Customer Reward Programs
University essay from Blekinge Tekniska Högskola/Sektionen för managementAbstract : Customer reward programs are commonly used by airlines in order to entice customers to collect points or miles. If customers engage in the reward program they are more likely to stay loyal to the airline and also purchase more trips. READ MORE