Essays about: "the impact of globalization and culture"

Showing result 1 - 5 of 59 essays containing the words the impact of globalization and culture.

  1. 1. Nomadism without Borders: Exploring Connections in Digital Nomad Destinations : An Ethnographic Multiple-Case Study in Malaysia & Colombia

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Joan Boluda Chova; Konstantin Trutz von Ehrlich-Treuenstätt; [2023]
    Keywords : digital nomad; destinations; practices; locals; gentrification; alienation;

    Abstract : Background: Globalization and remote work following COVID-19 have boosted the tourism profiles of lifestyle travelers. Especially digital nomads, individuals that work remotely while traveling. These arising tourists contrast with the mass tourism industry, in the sense that digital nomads stay longer and may engage with local culture. READ MORE

  3. 2. Does Study Abroad Impact Language Attitudes? : A Study of Chinese University Students

    University essay from Högskolan Dalarna/Kinesiska

    Author : Daniella Crispi; [2023]
    Keywords : language attitudes; study abroad; China; EFL;

    Abstract : With the rise of globalization, knowledge of the English language and intercultural competence have become highly sought after skills. One method Chinese university students use to increase these skills is to study abroad. READ MORE

  4. 3. Cultural Impact on Standardization/Adaptation of the Marketing Mix - A Qualitative Study on MNEs in the Sportswear Industry

    University essay from Göteborgs universitet/Graduate School

    Author : Matilda Arvidsson; Ruben Strandberg; [2022-07-05]
    Keywords : The Integration-Responsiveness Framework; Globalization; Localization; Standardization; Adaptation; Cultural Difference; Marketing Management; International Marketing;

    Abstract : In order for an international business to grow and secure competitive advantages, firms have to exploit and expand to new markets and pinpoint the importance of international marketing. Local market demand is highly related to cultural differences and consumer preferences which raises the dilemma whether firms should adapt their marketing mix to the new local market or use a cost-effective standardized model that is based on their host market. READ MORE

  5. 4. A Study on the Impact of Perceived Brand Globalness(PBG) on Purchase Intention : From the Perspective of Consumer Culture

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Junjie Gu; Shengming Qi; Yanchen Li; [2022]
    Keywords : perceived brand globalness; perceived functional benefits; perceived symbolic benefits; purchase intention;

    Abstract : Background: Globalization and the aggravation of world economic integration make lots of overseas enterprises enter the Chinese market and win the market share by integrating Chinese elements into their brand names, logos, advertisements, and products. Therefore, what should local brands do to gain market share? Purpose: The main purpose of this study is to investigate the different effects of local Chinese brands with global, foreign, or local elements on consumers' perceived brand globalness, perceived functional benefits, perceived symbolic benefits, and purchase intentions. READ MORE

  6. 5. Will

    University essay from Lunds universitet/Industridesign

    Author : Tong Liu; [2022]
    Keywords : Street food culture inheritance; sugar painting; craftmanship.; Arts and Architecture;

    Abstract : Culture is in danger. Globalization provides an extraordinary opportunity for people from different countries and areas communicate with each other, which leads to culture intersection. Different kinds of culture are dying with the impact, remaining pity. READ MORE