Essays about: "the importance of internet to BUSINESS"

Showing result 1 - 5 of 85 essays containing the words the importance of internet to BUSINESS.

  1. 1. Attractiveness of Digital B2B Marketplaces for Cross-Border Internationalization : A Conjoint Analysis to Investigate User Preferences

    University essay from

    Author : Claas Uebler; Sophia Reinmund; [2023]
    Keywords : digital platform; digital marketplace; cross-border; internationalization; user preferences; B2B;

    Abstract : Background: Digital platforms include various business models and represent a large and growing part of the economy empowered by digitalization. The added value of platforms depends crucially on their user interactions, which is why adopting new users is crucial. READ MORE

  2. 2. Managing a diversified business model portfolio : A digital platform company perspective

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Viktor Andersson; Filip Möcander; [2022]
    Keywords : Business models; Business Model Diversification; Business Model Innovation; Business Model Integration; Cannibalization; Synergy;

    Abstract : In parallel with the popularization and widespread diffusion of the internet, interest in the concept of different business models (BM) has increased dramatically, attracting the attention of both scholars and managers alike (Dodgson, Gann and Phillips, 2013). As a result, an increasing number of businesses decide to establish themselves and compete in the digital arena (Lee, 2001); many of which are employing what is called a platform model capitalizing on the ability to operate with several BMs simultaneously (Gu, Kannan and Ma, 2018; Aversa, Haefliger, Hueller and Reza, 2021). READ MORE

  3. 3. A study of comparing the usability of Amazon and Flipkart e-commerce websites using Nielsen’s usability heuristics

    University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskap

    Author : Venkata Chytanya Yelchuru; Srikkar Daruru; [2022]
    Keywords : ;

    Abstract : E-commerce has been a popular topic for the past few years. E-commerce means the act of purchasing and selling the goods over the internet. Many e-commerce websites strive to create a loyal customer base. READ MORE

  4. 4. Are companies in Luleå not responding to negative reviews - and are consumers in Luleå reading the reviews?

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Johan Eriksson; Axel Rudling; [2022]
    Keywords : Electronic word-of-mouth; word-of-mouth; negative reviews; reviews; service recovery; eWOM; WOM; negative; positive; survey; Luleå;

    Abstract : People's engagements in social communities online have over recent years proven to be of great importance on others' opinions when purchasing products. Word-of-Mouth (WOM) has been around since ancient times and is a concept about consumers communicating with each other about their experience about services and products. READ MORE

  5. 5. Perceived Values of Subscription Video on Demand Services : A multiple case study exploring perceived values’ influence on decision-making when selecting subscription video on demand services

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Felix Ekeroth; Viktor Sandoff; Dennis Oskarsson; [2021]
    Keywords : Subscription Video on Demand; Perceived Value; Attributes; Consequences; Values;

    Abstract : Background: With great developments within technology and internet provision, subscription video on demand (SVoD) has made a remarkable entrance with a competitiveness which has resulted in a shift in the television industry (Noh, 2020). The user pays a monthly fee and gets access to a platform which offers a library of content. READ MORE