Essays about: "the importance of management information system in international marketing"

Found 2 essays containing the words the importance of management information system in international marketing.

1. 1. TELECOM’S INNOVATION MANAGEMENT : An Analysis of the R&D’s Key Success Factors to Thrive in a Tough Industry

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Zhiyuan Gao; Luis Rodrigo Trejo; [2011]
   Keywords : Telecom; R D; Success factors and innovation management;

   Abstract : In the telecom manufacturing industry, the business environment is characterized by high competition and challenging tasks. To be able to thrive in this environment, companies have to work hard in order to develop innovations in the form of products, services and solutions to the marketplace. READ MORE

3. 2. Interface between the Marketing and Sales and Product development departments : A case study

   University essay from JTH, Industriell organisation och produktion; IHH, Informatik

   Author : Paraskeva Spasova; Sebastian Wlazlak; [2010]
   Keywords : Marketing and Sales; Product Development; Interface; Integration; Information System; Internal Service Quality; Internal Customer Satisfaction;

   Abstract : Globalization creates for companies’ new opportunities for business development, as well as new challenges. One of the most prevailing challenges is the ability to create new products and services in accordance to diverse customer needs and requirements, as well as implementation of new technologies in future lines of products. READ MORE