Essays about: "the importance of marketing in banking industry"
Found 3 essays containing the words the importance of marketing in banking industry.
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1. User Experience and Its Importance in Banking Software: A Study of User Experience During Development
University essay from Lunds universitet/Institutionen för elektro- och informationsteknikAbstract : This study was conducted to provide an explanation as to why user experience is important when designing software, specifically for a banking company undergoing a complete redesign of their banking client. Neglecting the user experience design in the development of any application or webpage can lead to user frustration and abandonment. READ MORE
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2. Corporate customer loyalty within the banking sector: The case of SEB
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Abstract Background: The financial sector is under constant development and the massive digitalization has changed the banking sector. The banking industry is nowadays characterized by self-service solutions and customers can solve their problems from everywhere and at any moment. READ MORE
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3. What Drives customer loyalty and Profitability? Analysis of Perspectives of retail customers in Ghana's Banking Industry
University essay from Blekinge Tekniska Högskola/Sektionen för managementAbstract : Customer loyalty as a concept is a critical strategic option in today’s competitive environment. It is no surprise therefore that managers and researchers have increased their study and understanding of the concept as a strategic marketing imperative over the past decades to capture market share and improve profitability. READ MORE