Essays about: "the importance of tourism industry"

Showing result 1 - 5 of 58 essays containing the words the importance of tourism industry.

  1. 1. Creating the world's most sustainable and attractive travel destination. A content analysis of sustainable place brand identities in Southern Sweden

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Douglas Berglund; Katherine Driscoll; [2023-11-22]
    Keywords : place brand identity; place branding; sustainability; content analysis;

    Abstract : This study examines how the place brand identities of seven Destination Management Organisations (DMOs) in southern Sweden guide their sustainable tourism communication. With the importance of sustainability becoming clear, interest in sustainable place branding is growing rapidly in scholarly and professional contexts. READ MORE

  3. 2. Tourism Marketing Management and Competitiveness A Case Study in Öland & Gotland

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Sara Benmakhlouf; Rodrigo Fajardo; [2023]
    Keywords : Small island destinations; competitiveness; cultural tourism; relationship marketing; seasonality; market segmentation;

    Abstract : The drastic growth in the tourism industry is continuously raising questions for destinations regarding competitiveness in today's global market share. For small island destinations, destination management in the terms of marketing is a crucial factor that defines the competitiveness and success of smaller islands in order to remain competitive and economically benefit in the fast growing tourism industry. READ MORE

  4. 3. Winter tourism in the European Alps, a balance between environment and society. : A case study about Obertauern in the face of climate change.

    University essay from Umeå universitet/Institutionen för geografi

    Author : Amrei Aubrunner; [2023]
    Keywords : Climate change; winter-based tourism; ski areas; adaptation; mitigation; sustainable development; key stakeholders; Sustainable Development Goals;

    Abstract : Climate change is a global phenomenon that affects various industries worldwide. One of the most affected industries is the snow-based industry, which includes skiing, snowboarding, cross-country skiing, winter sports, and related tourism and hospitality sectors. READ MORE

  5. 4. Multidimensional Well-being in Regenerative Tourism Experiences : Travelers’ insights from Mahakala Retreats in Montenegro

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Sandrina Thurow; [2023]
    Keywords : Regenerative tourism; human well-being; hedonic well-being; eudaimonic well-being; social well-being; human-nature relationship; tourism experience; Mahakala Retreats;

    Abstract : The COVID-19 pandemic had considerable effects on the tourism industry as well as on individuals. The lockdown led to long-lasting mental health consequences. Equally, awareness of well-being increased, and consequently, demand for tourism experiences that focus on well-being rose. READ MORE

  6. 5. Exploring the interrelations between sustainable and indigenous tourism : an analysis of two tourism organizations in Sweden and Canada through the lens of sustainability

    University essay from Uppsala universitet/Kulturgeografiska institutionen

    Author : Moa Tingstedt; Elsa Strömbäck; [2023]
    Keywords : sustainability; sustainable tourism; indigenous tourism; Indigenous Peoples; local context;

    Abstract : Sustainability in the tourism industry necessitates ongoing development. This thesis investigates the interrelations between indigenous and sustainable tourism in relation to sustainability definitions and specifically examines the contributions of indigenous values and knowledge to sustainability within the tourism industry. READ MORE