Essays about: "the important of Brand management thesis"

Showing result 1 - 5 of 78 essays containing the words the important of Brand management thesis.

  1. 1. The Road Towards Service-Integrated Offerings for Product-Centred Manufacturing Firms : A Case Study within Husqvarna

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Kajsa Ivarsson; Eric Seing; [2023]
    Keywords : ;

    Abstract : In recent years there has been an increase in servitisation amongst manufacturing firms. Change could be inevitable to stay competitive in this fierce innovative environment and is therefore an ongoing topic that needs to be addressed. READ MORE

  3. 2. Supplier engagement for biodiversity : current situation and views

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Anouk Van Obergen; [2023]
    Keywords : Biodiversity; supply chain management; supplier engagement; sustainability; supply chain;

    Abstract : This research focuses on supplier engagement for biodiversity and how this is currently viewed and utilized by companies. Biodiversity loss is a topic that has long been on the agenda, but only recently in combination with businesses. READ MORE

  4. 3. Expanding warehouse operations as a fashion brand : a case study about the motivating factors and challenges

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Emma Landegren; Elise Flognman; [2023]
    Keywords : Warehouse operations; warehouse expansion; SMEs in the fashion industry; challenges; motives;

    Abstract : Small and medium enterprises (SMEs) are currently achieving massive growth but the problems and challenges associated with them are less understood. A goal in supply chain management is to maintain a solid flow of goods from raw materials to manufacturers and distribution of the final product. READ MORE

  5. 4. Swedish food habits for higher nutritional value and lower climate impact : food retail portfolio management

    University essay from SLU/Department of Molecular Sciences

    Author : Rebecca Johansson; Linn Torstensson; [2021]
    Keywords : greenhouse gas emissions; private label brand; sustainable diets; sustainable food consumption; sustainable nutrition;

    Abstract : In order to tackle climate change and the increased prevalence of non-communicable diseases, a transformation of human diets is urgently needed. The food retailers can play an important role if integrating sustainability related aspects in their corporate portfolio decisions in order to influence the consumer to make more sustainable food choices. READ MORE

  6. 5. Sustainability and Corporate Branding: shotgun wedding or match made in heaven?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Roosmarijn Morgans; Teodora Hertanu; [2021]
    Keywords : Sustainability; Corporate Branding; Internal Communication; Employees; Business and Economics;

    Abstract : Purpose: The purpose of this thesis is to gain a better understanding of the interplay between sustainability and corporate branding internally in organisations. By studying how internal communication contributes to the employees’ perception of these concepts, we aspire for this research to result in a greater comprehension of the role of internal communication in relation to sustainability and corporate branding. READ MORE