Essays about: "the important of marketing department"

Showing result 1 - 5 of 27 essays containing the words the important of marketing department.

  1. 1. Consumers’ perception of climate-smart wine packaging : a case study on Systembolaget

    University essay from SLU/Department of Molecular Sciences

    Author : Nicole Chidiac; Iris Lundquist; [2023]
    Keywords : Wine packaging; climate impact; consumer behavior; sustainability labels; ; CSR; Alpabeth Theory;

    Abstract : Environmental concerns in the wine industry are getting more attention worldwide, making it important to shift to more sustainable practices. One of the most significant CO2e emissions originates from wine glass bottles as packaging material. READ MORE

  3. 2. Framework for Startups in Digital Marketing - Multiple case study of the role of digital marketing in startups’ strategies in lead generation and lead nurturing processes

    University essay from Göteborgs universitet/Graduate School

    Author : Fanny Linton; Moa Ståhlberg; [2022-08-04]
    Keywords : Startups; Digital marketing; Lead generation; Lead nurturing; Challenges;

    Abstract : Background Given that society is increasingly moving towards a more digitalized world, companies, and startups especially have felt pressure to grow a digital presence. The shift in technology adoption and digitalization has caused lead generation and lead nurturing to be increasingly supported by digital marketing tools which both come with opportunities and challenges for startups. READ MORE

  4. 3. Aroma components of long ripened cheese and their origin, variation and contribution to flavour : with focus on propionic acid

    University essay from SLU/Department of Molecular Sciences

    Author : Sandra Carlsson; [2021]
    Keywords : cheese ripening; aroma components; volatile compounds; metabolism of lactose; lactate and citrate; ; proteolysis; lipolysis; propionic acid bacteria; sensory evaluation;

    Abstract : Flavour compounds in cheese are formed by metabolism of residual lactose, lactate and citrate, proteolysis and lipolysis through the activity of e.g., starter bacteria. Generally identified aroma components in cheese are fatty acids, esters, alcohols, ketones, lactones, aldehydes, and sulphur compounds. READ MORE

  5. 4. How to be Perceived as a Sustainable Brand : Success Factors for Signaling Sustainability while Avoiding Greenwashing

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Micaela Drugge; Emma Svensson; [2021]
    Keywords : Green Branding; Brand Strategy; Environmental Advertising; Sustainable Marketing Orientation; and Greenwashing;

    Abstract : Being perceived as a sustainable brand by customers is becoming increasingly more important for companies. This has resulted in that more companies are communicating what actions they take to be more sustainable. Companies also utilize symbol and labels to signal suitability on products and services. READ MORE

  6. 5. Impact of COVID-19 on pharmaceuticals industry to adapt digital marketing

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Khalid BM; Pulikanti Rani Priyanka; [2020]
    Keywords : Digital marketing; Pandemic; Pharma Industry; Challenges; and solutions.;

    Abstract : This master thesis was prompted by the overall interest in Digital marketing that has been growing since the last decade. During this pandemic time, we are interested to know about the impact of COVID-19 on pharmaceutical industry. READ MORE