Essays about: "the important print advertising is"

Found 5 essays containing the words the important print advertising is.

  1. 1. The social media cocktail party : A qualitative study of how companies and organizations communicate online

    University essay from Stockholms universitet/Institutionen för mediestudier

    Author : Sarah Ryrhagen; [2017]
    Keywords : social media; companies; organizations; relationships; two-way communication;

    Abstract : Due to the development of, and the opportunities that social media provides for different groups in society, companies and organizations are encouraged to be present on, and be a part of the new social media landscape. This research examines how five companies and five organizations use social media as a tool to create relationships with individuals, and what role social media plays in the daily communication work. READ MORE

  3. 2. Factors influencing college students’ attitude toward PSAs for recruiting volunteers

    University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Author : Yamiao Feng; [2015]
    Keywords : Public service advertising PSAs ; college students; attitude toward PSAs; Ducoffe’s model;

    Abstract : Background: Public service advertising in China just has two decades years of history and media used for public service advertising mainly focus on print advertising. Compared to commercial advertising, public service advertising is not mature in China whatever in the forms, content variety or media. READ MORE

  4. 3. Print Quality regarding Advertisements in the Nordic Heatset Printing Industry

    University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Author : Tao Wang; [2012]
    Keywords : Print density; density; dot gain; L*a*b*; color model; RGB; CMYK; LAB; heatset; LWC; SC;

    Abstract : Accompanied by the fast development of technology and channels in the advertisement industry, many traditional incumbents felt pressure and were seeking ways to change or better their own position within the industry. The Nordic Association of Heatset Printer (NAHP), where this thesis was carried out, is largely associated with these traditional channels for advertising, such like newspapers, brochures and magazines. READ MORE

  5. 4. Advertorials; an effective or destructive marketing practice? : The effect of advertorial deception on irritation, credibility, and attitude, both for the advertiser and the advertising medium

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Jimmy Bergqvist; Jens Ingelstedt; [2010]
    Keywords : Advertorials; deceptive marketing; brand credibility; advertising avoidance; likeliness to return to site; brand attitude; on-line adver-tising; news advertising; Annonser; vilseledande marknadsföring; varumärkestrovärdighet; reklamundvikande; sannolikhet att återvända till webbsida; varumärkesattityd; online-reklam; reklam i nyheter;

    Abstract : The thesis explores advertorials, advertising made to look like editorial content, from a consumer behaviour perspective. Introduction                 Consumers are exposed to a staggering amount of advertisements each day. This so-called advertising clutter makes it difficult for marketers to reach the consumer. READ MORE

  6. 5. Free newspaper- the case analysis of bangladesh

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Yousuf Chapal; Md. Mahbubur Rahman; [2009]
    Keywords : free newspaper; business plan; news paper industry; advertisement in bangladesh.;

    Abstract : The key research problem is to investigate the current newspaper industry and the eventual scope for a free newspaper company for building business and the advertize market in Bangladesh. The main purpose of our research is to present the actual situation of the newspaper industry and all branches of the industry in Bangladesh. READ MORE