Essays about: "the influence of a culture on the cost of international business"

Found 2 essays containing the words the influence of a culture on the cost of international business.

1. 1. Cultural Impact on Standardization/Adaptation of the Marketing Mix - A Qualitative Study on MNEs in the Sportswear Industry

   University essay from Göteborgs universitet/Graduate School

   Author : Matilda Arvidsson; Ruben Strandberg; [2022-07-05]
   Keywords : The Integration-Responsiveness Framework; Globalization; Localization; Standardization; Adaptation; Cultural Difference; Marketing Management; International Marketing;

   Abstract : In order for an international business to grow and secure competitive advantages, firms have to exploit and expand to new markets and pinpoint the importance of international marketing. Local market demand is highly related to cultural differences and consumer preferences which raises the dilemma whether firms should adapt their marketing mix to the new local market or use a cost-effective standardized model that is based on their host market. READ MORE

3. 2. Swedish Music and Fashion - a Global Passion? : Swedish Gorn Globals: Where do they go and why?

   University essay from Företagsekonomiska institutionen

   Author : Sara Jönsson; Linda Lagerdahl; [2005]
   Keywords : ;

   Abstract : This Master Thesis discusses the phenomenon of Born Globals, i.e. companies which internationalise at an early stage and view the whole world as their playing field. Most definitions of Born Globals only regard the international output of a company. READ MORE