Essays about: "the influence of factors to buying decisions"

Showing result 1 - 5 of 16 essays containing the words the influence of factors to buying decisions.

  1. 1. The effect of substantial factors that influence consumers’ purchase decisions on clothes in the Fast Fashion industry in Sweden. : A quantitative study of the significant substantial factors which affect Swedish consumers’ purchase decisions when buying Fast Fashion items.

    University essay from Jönköping University

    Author : Moa Meyner; Moa Olofsson; Filippa Fager; [2023]
    Keywords : Fast Fashion; Greenwashing; Sustainability; Consumer Behaviour; Purchase decision; Sweden;

    Abstract : Background & Problem: As society becomes more aware of what climate change is provoking in the environment, urgent action toward a more sustainable way of living is being called for. Businesses need to find ways to become more sustainable. READ MORE

  3. 2. Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Siyi Chen; Tuoyu Liu; Yuhao Su; [2022]
    Keywords : Sneaker; Chinese consumer; Five-stage consumer decision-making process; Sneaker market; Consumer behaviour;

    Abstract : Title Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers. Background Sneakers have become an essential part of the younger generation's wardrobe in today's society, reflecting the millennial drive for comfort and leisure. READ MORE

  4. 3. How is the consumer influenced by social media influencers? : A qualitative exploratory study of how the consumers' buyer decision process is influenced by social media influencers.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Leah Gentele; Mikaela Persson; [2022]
    Keywords : Consumer Behavior; Influence; Buyer Decision Process; Instagram; Social Media Influencers SMI s ;

    Abstract : Background: Social media influencers (SMI’s) can influence the consumers’ decisions by sending out social signals through social functions which social media platforms enable. These social functions SMI’s as well as consumers use, could be for example through sharing content; having a conversation; developing relationships with like-minded individuals; or it could also be used for sending out social signals, such as identity, presence or reputation. READ MORE

  5. 4. Underlying motives affecting an original equipment manufacturer’s make-or-buy decisions in the reverse-flow of electric vehicle batteries

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Oscar Hjerm; Felix Drangel; [2021]
    Keywords : Capability; Make-or-buy; Electric vehicle battery; Case study; Ambiguity; Kapabilitet; Producera själv eller köpa; Elfordonsbatteri; Fallstudie; Osäkerhet;

    Abstract : Background: Electric vehicles have been getting increasing attention due to their possibility to deliver multiple environmental, social, and health benefits. This has started a technological shift from the traditional combustion engine towards electric vehicle batteries. READ MORE

  6. 5. The influence of celebrity endorsement through social media on impulsive buying in Sweden

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Halima Abedin Jitu; MD Atiqur Rahman; [2020]
    Keywords : Celebrity; Consumer behavior; Endorsement; Impulsive buying; Social media.;

    Abstract : Aim The authors seek to explore the impact of celebrity endorsement through social media on consumer behavior, specifically on impulsive buying. Methodology The quantitative research approach was adopted, and a questionnaire was administered to university students in 3 cities (Gavle, Uppsala, and Stockholm). READ MORE