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Showing result 1 - 5 of 8 essays matching the above criteria.

1. 1. Bringing Brands to Life: A study on the impact of brand anthropomorphism and personalization on advertisement attitudes in a social media context

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Sofia Alm; Rebecca Åbom; [2023]
   Keywords : Brand Anthropomorphism; Personalization; Privacy Concerns; Brand Trust; Advertisement Attitudes;

   Abstract : Brand anthropomorphism is a frequently used marketing strategy to enhance a brand's humanlike features and characteristics. Businesses use brand anthropomorphism to increase their brands' appeal, likeability, and memorability for consumers. READ MORE

3. 2. Translating the City : Identity and Mobility in a Mediated City - A Case Study of Recent Turkish Immigrants in Berlin,Germany

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

   Author : Niloufar Hajirahimikalhroudi; [2021]
   Keywords : Social Sciences;

   Abstract : The aim of this study is to explore the relationship of recent Turkish immigrants with the city of Berlin through the lens of media and communication, and to identify the identity dynamics in this relationship. The relationship with, and links of immigrants to their countries of origin is a common subject in diaspora studies, human geography, and media and communication studies. READ MORE

4. 3. Based on a true story : an analysis of the drama documentary genre and the mediatisation of events based on the miniseries When They See Us

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

   Author : Juliet Brickell; [2020]
   Keywords : Media; Communication; Drama Documentary; Genre; Narrative; Style; Story world; Based on a True Story; Power; Injustice; Justice; Social Sciences;

   Abstract : Over the years more and more drama documentaries regarding the mediatisation of past events have been released on various platforms such as online streaming services. Mediatisation is the influence the media has on an individual’s everyday life either through the influence of a medium or through the act of communication. READ MORE

5. 4. Plant-based diets on social media : How content on social media influence for maintaining a lifestyle

   University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

   Author : Hanna Holmgren; [2017]
   Keywords : plant-based diets; qualitative in-depth interviews; Facebook; Instagram; YouTube; uses and gratifications theory; cultivation analysis theory; social cognitive theory;

   Abstract : Plant-based food has recently been a frequently addressed topic for scientific research, mainly because of its benefits for the environmental sustainability, human health and animal welfare. Nonetheless, there is limited research on how people maintain a plant-based diet, as well as research gaps on the topic in relation to media and communication studies. READ MORE

6. 5. Cartoon representations of the migrant crisis in Greek new media

   University essay from Malmö högskola/Fakulteten för kultur och samhälle (KS)

   Author : Maria Gkountouma; [2016]
   Keywords : cartoons; migrant crisis; new media; representations; European Union; Greece; flow; artists; satire; humour;

   Abstract : The increasing and irregular flow of migrants in Europe had lead to an unprecedented crisis which European and International stakeholders have been struggling to manage in a challenging context of financial insecurity, political instability, fragile foreign relations and controversial steps and policies. This current context questions Europe’s image as a powerful global key-player and a civilized privileged space/entity and also shutters migrants’ dreams and illusions of a promise-land. READ MORE