Essays about: "the influence of media on students"

Showing result 1 - 5 of 26 essays containing the words the influence of media on students.

  1. 1. Stereotypical gender roles alive and well in the Netflix production The Kissing Booth : Using readily available film to unveil and challenge gender norms in the EFL classroom

    University essay from Linnéuniversitetet/Institutionen för språk (SPR)

    Author : Sofia Robinsson; [2019]
    Keywords : The Kissing Booth; Netflix; gender studies; film studies; Bechdel test; gender stereotypes; gender norms; EFL classroom; upper secondary school;

    Abstract : This essay is focused on gender issues in the film The Kissing Booth directed by Vince Marcello and how it can be used in a Swedish EFL classroom to problematize the stereotypical portrayals of the main characters. Since film is readily available for people in the Western world, including young students, it is important to teach them to be mindful of how media content can influence people in different ways. READ MORE

  2. 2. How do social media marketing activities influence customer equity and purchase intention : An empirical study of hotel industry based on Y-Generation.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Haggah Macharia; Ying Cheng; [2019]
    Keywords : Social media; Social media marketing activities; Customer equity drivers; Purchase intention; information richness.;

    Abstract : Purpose: The purpose of this study is to investigate the influence of social media marketing activities on customer equity and how that drive affects purchase intention in the context of the hotel industry with the perspective of Y-Generation. Design/methodology/approach: An explanatory, deductive, quantitative research approach and cross-sectional research design were utilized within this research, where self-completed questionnaires were distributed online with a number of 136 valid responses collected. READ MORE

  3. 3. Address and Referential Terms in Swedish and British Schools : A Sociolinguistic Perspective

    University essay from Högskolan i Halmstad/Akademin för lärande, humaniora och samhälle

    Author : Amanda Gabrielsson; [2019]
    Keywords : Honorifics; Address terms; referential terms;

    Abstract : Modes of address between speakers in Sweden and the U.K differ from each other, yet both countries are influenced by similar mass media and aspects of globalization that otherwise generally lean towards linguistic convergence. Survey data from students and teachers in UK and Sweden has revealed some noteworthy differences. READ MORE

  4. 4. Effects of textual and visual information in social media on international students’ choice of study destination : A qualitative study on how forms of information in social media affect international students’ decision-making with regards to the choice of study destination

    University essay from Stockholms universitet/Marknadsföring

    Author : Niloofar Moltaji; [2018]
    Keywords : Social media; international students; visual and textual information; conscious and subconscious; decision-making;

    Abstract : Social media has become an important tool for communication and marketing, and proper use of visual and textual information is very influential in social media marketing. Research has gone a long way explaining how information content significantly influences decision-making, however, it still lacks the knowledge about how different forms of information (such as textual, visual and audio-visual) in social media affects decision-making. READ MORE

  5. 5. Students' saving behavior: Does the field of study influence students' financial saving behavior?

    University essay from Göteborgs universitet/Institutionen för nationalekonomi med statistik

    Author : Poyan Khoshnevis; Dariush Shafiee; [2017-07-03]
    Keywords : University students; Saving behavior; Field of study; Social media study; Swedish data;

    Abstract : In this thesis, we use an online survey, distributed on social media, to analyze the saving behavior of university students in Sweden. We test the importance of students’ fields of study, which is used as a proxy to future expected income, as well as their consumption of financial literacy and information. READ MORE