Essays about: "the influence of media on students"

Showing result 1 - 5 of 37 essays containing the words the influence of media on students.

  1. 1. The influence of social media on the travel decisionmaking behavior of Ethiopian educational tourists in Poland : The case of Ethiopian educational tourists in Poland

    University essay from Högskolan Dalarna/Institutionen för kultur och samhälle

    Author : Taleyihun Tadese Wendemagegnehu; [2021]
    Keywords : Social media marketing; Ethiopian educational tourists; Poland’s educational tourism; social media platforms; Decision-making behavior; Tourist’s motivation; Likert scale; Quantitative data;

    Abstract : The impact of international mobility and globalization on universities has led to a greater need for students. Thus, throughout students stay in their destinatio ncountry, prospective students access a variety of sources of information and make simultaneous decisions about where to travel; decision making is required at everystage of the travel process (pre-travel, during travel, and post travel). READ MORE

  2. 2. Social Media's Influence on Investment Decisions : A qualitative study based on an individual’s financial literacy

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Julia Pettersson; Lucas Chapman; [2021]
    Keywords : Social Media; Investment Decisions; Financial Literacy; Risk Tolerance;

    Abstract : With the current technological trends pointing to people having more capabilities to independently manage their financial future, the financial knowledge a person possesses will become evermore essential to create a sustainable financial future. Simultaneously, the growth of social media platforms and users have substantially increased over the past ten years, which has allowed people to find and create countless types of content. READ MORE

  3. 3. The power of Digital marketing - Influencers impact on purchase intention : A qualitative study among students at LTU

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : David Hannu; Markus Johannisson; [2020]
    Keywords : Influencer marketing; Attitudes; Subjective norms; Purchase intention;

    Abstract : The online revolution has developed digital marketing, and how businesses connect with new consumers. The commercial usage of the World Wide Web has created opportunities for businesses to market their product through new digital platforms and marketing strategies. READ MORE

  4. 4. A Bad Case of Electronic-Word-of-Mouth : A Bachelor Thesis on Negative EWOM and its Effects on Consumer Purchase Intentions and Brand Attitude

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Johan Klingstedt; Sandra Naderi; [2020]
    Keywords : Electronic Word-of-Mouth; Brand Attitude; Subjective Norms; Purchase Intentions; Online Makreting; Social Media;

    Abstract : Background: The expansion of the World Wide Web has presented new challenges for managers. One of these challenges is the shift in power that favors consumers through the uprising of electronic word of mouth (eWOM). READ MORE

  5. 5. The influence of celebrity endorsement through social media on impulsive buying in Sweden.

    University essay from Högskolan i Gävle/Företagsekonomi; Högskolan i Gävle/Företagsekonomi

    Author : Halima Abedin Jitu; MD Atiqur Rahman; [2020]
    Keywords : Celebrity; Consumer behavior; Endorsement; Impulsive buying; Social media.;

    Abstract : Aim The authors seek to explore the impact of celebrity endorsement through social media on consumer behavior, specifically on impulsive buying. Methodology The quantitative research approach was adopted, and a questionnaire was administered to university students in 3 cities (Gavle, Uppsala, and Stockholm). READ MORE