Essays about: "the influence of media on students"

Showing result 16 - 20 of 48 essays containing the words the influence of media on students.

1. 16. The influence of celebrity endorsement through social media on impulsive buying in Sweden

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Halima Abedin Jitu; MD Atiqur Rahman; [2020]
   Keywords : Celebrity; Consumer behavior; Endorsement; Impulsive buying; Social media.;

   Abstract : Aim The authors seek to explore the impact of celebrity endorsement through social media on consumer behavior, specifically on impulsive buying. Methodology The quantitative research approach was adopted, and a questionnaire was administered to university students in 3 cities (Gavle, Uppsala, and Stockholm). READ MORE

3. 17. Insta(nt) credibility? : Exploring how Generation Z assigns credibility to influencers and their sponsored posts on Instagram

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Lisa Stedt; Nathalie Skoglösa; Elina Svelander; [2019]
   Keywords : Influencer marketing; Source credibility; Instagram; Generation Z;

   Abstract : Background: Today, 98% of all Swedish upper secondary school students have Internet access and the majority possess accounts on social media; allowing them to generate content and engage with brands in a new way. Amongst this, we find influencer marketing; a new form of endorsement strategy utilized by companies in the social media setting to promote products and brands. READ MORE

4. 18. Managers in the Employer Branding Process: How managers contribute to the employer branding value creation

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Torben Weber; Denisa Fuchsová; [2019]
   Keywords : employer branding; Employer Branding Value Chain; management; employees; applicants; Social Sciences;

   Abstract : Employer branding is a topic that is becoming significantly more interesting among both scholars and practitioners. This study analysed a small part of this topic - the practical use of Employer Branding Value Chain. READ MORE

5. 19. Stereotypical gender roles alive and well in the Netflix production The Kissing Booth : Using readily available film to unveil and challenge gender norms in the EFL classroom

   University essay from Linnéuniversitetet/Institutionen för språk (SPR)

   Author : Sofia Robinsson; [2019]
   Keywords : The Kissing Booth; Netflix; gender studies; film studies; Bechdel test; gender stereotypes; gender norms; EFL classroom; upper secondary school;

   Abstract : This essay is focused on gender issues in the film The Kissing Booth directed by Vince Marcello and how it can be used in a Swedish EFL classroom to problematize the stereotypical portrayals of the main characters. Since film is readily available for people in the Western world, including young students, it is important to teach them to be mindful of how media content can influence people in different ways. READ MORE

6. 20. How do social media marketing activities influence customer equity and purchase intention : An empirical study of hotel industry based on Y-Generation.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Haggah Macharia; Ying Cheng; [2019]
   Keywords : Social media; Social media marketing activities; Customer equity drivers; Purchase intention; information richness.;

   Abstract : Purpose: The purpose of this study is to investigate the influence of social media marketing activities on customer equity and how that drive affects purchase intention in the context of the hotel industry with the perspective of Y-Generation. Design/methodology/approach: An explanatory, deductive, quantitative research approach and cross-sectional research design were utilized within this research, where self-completed questionnaires were distributed online with a number of 136 valid responses collected. READ MORE