Essays about: "the internal environmental factors of marketing"

Showing result 1 - 5 of 7 essays containing the words the internal environmental factors of marketing.

1. 1. Social Responsibility within the Fast Food Industry : An exploratory study on factors influencing consumers' socially responsible behavior to guide companies' CSR work

   University essay from Jönköping University

   Author : Cecilia Karlsson; Elsa Åkerhag; [2022]
   Keywords : CSR; CnSR; C-C congruence; Attitude-behavior gap; Fast food;

   Abstract : Purpose: The purpose of this study is to explore the factors that influence consumers to act socially responsible (CnSR) to provide guidance for CSR work practices in the context of fast food. Method: To answer the research questions a qualitative method has been used where empirical findings have been collected through secondary data and 16 semi-structured interviews. READ MORE

3. 2. Bridging the Attitude-Behavior Gap : A case study for how an FMCG company may decrease the attitude-behavior gap

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Josefin Norstedt; Felix Sjölinder; [2021]
   Keywords : ;

   Abstract : Marketing has a vital role in encouraging sustainable consumption. The purpose of this study is to examine how a company’s holistic green marketing orientation affects the ability to decrease the attitude-behavior gap in the FMCG industry. The attitude-behavior gap is caused by different barriers consumers face in sustainable consumption. READ MORE

4. 3. Corporate Climate Initiatives: An Inside-Out Approach to Stakeholder Engagement

   University essay from Uppsala universitet/Institutionen för geovetenskaper

   Author : Matilda Hjelmqvist; [2021]
   Keywords : Corporate Social Responsibility CSR ; Employee Engagement; Environmental Communication; Stakeholder Management; Sustainable Development; Voluntary Climate Initiatives;

   Abstract : The aim of this case study was to explain how voluntary climate initiatives are communicated to employees, and the role of employee involvement as an antecedent for more strategic environmental sustainability work. More specifically, the project explored enabling factors for stakeholder involvement from a Corporate Social Responsibility (CSR) communication perspective. READ MORE

5. 4. From harvest to end consumer: Consequence of the behaviour of "Generation Y " regarding food waste on the supply chain of fresh fruits and vegetables

   University essay from Jönköping University/IHH, Centre of Logistics and Supply Chain Management (CeLS)

   Author : Lena Nabernik; Mustafa Ahmed Khan; [2020]
   Keywords : food supply chain; fruits and vegetables; food waste; sustainability; generation y;

   Abstract : Food waste is a major issue from various perspectives. During the process from harvest to the end consumer, almost one-third of food produced is wasted. It is not just the wasted food during the process that is concerning, there are issues in sustainability related to food waste that need to be considered. READ MORE

6. 5. How to make guests behave more environmentally friendly in hotel rooms? : The exploration of motivation factors from guests' perspective 

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Lei Yang; [2017]
   Keywords : Hotel guests; environmental behavior; environmental knowledge; environmental attitude; individual responsibility; governmental regulation; marketing strategies; social norms;

   Abstract : Hotel industry, as the largest sub-sector of tourism often generates huge negative environmental impacts, including waste of freshwater, consumption of energy and carbon dioxide emissions. It is clear that the guests’ choices and actions in hotel rooms shape the environmental sustainability of the hotel industry. READ MORE