Essays about: "the involvement of a university as a stakeholder in the place branding process"

Found 1 essay containing the words the involvement of a university as a stakeholder in the place branding process.

  1. 1. The involvement of a university as a stakeholder in the place branding process. Case:Jönköping Science City

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Kristian Kassabian; Tobias Goldman; [2015]
    Keywords : place branding; stakeholder; stakeholder involvement;

    Abstract : Background: Strategic place branding has gained increased recognition lately, both scholarly and inpractice. Because of globalization, cities are today constantly competing with othercities all over the world. Therefore it is today important for a city to communicate animage that is distinguished from others. READ MORE