Essays about: "the lean startup methodology"

Showing result 1 - 5 of 10 essays containing the words the lean startup methodology.

  1. 1. High-Tech is for Everyone: A Case Study of Commercialization to the Restaurant Industry

    University essay from Lunds universitet/Produktionsekonomi

    Author : Benjamin Johansson; [2022]
    Keywords : Commercialization Technology adoption Restaurant industry Lean startup Lean commercialization; Technology and Engineering;

    Abstract : Commercialization has been recognized as one of the most difficult phases of the innovation process. Failure rates are high, even for products with the potential to address real needs and deliver real customer value. This master's thesis explores commercialization in an even more challenging business context than the typical case. READ MORE

  3. 2. The Role of Service Design in Startups: Exploring Potential Benefits and Challenges from Service Designers’ Perspectives

    University essay from Göteborgs universitet/Graduate School

    Author : Viktor Pantazis; Marwan Otrok; [2020-07-23]
    Keywords : Service Design; Startup; Lean Startup Method; Value Co-creation; Service-Dominant Logic; Innovation; Service Science; Business Development; Entrepreneurship; Management; Marketing; Design Thinking; Business Model; Co-design;

    Abstract : The rapid and constant changes taking place in the modern business world together with an increased global competition is making it more urgent for companies to introduce innovative offerings at a faster pace. Purchasing decisions by customers are not solely based on function anymore, there is an increasing demand for intuitive and seamless experiences from the products and services that they interact with. READ MORE

  4. 3. The Lean Startup Method - A golden ticket to success or a vision killer?

    University essay from Lunds universitet/Innovationsteknik

    Author : Louise Kullmar; Inanna Lallerstedt; [2017]
    Keywords : The Lean Startup; Advantages and Limitations; Zero to One; Customer development; Lean; Eric Ries; startup; business model; business development; entrepreneurship; Technology and Engineering;

    Abstract : This thesis aims to investigate the advantages and limitations of the lean startup method. Eric Ries published the book The Lean Startup in 2011 and it quickly became popular among entrepreneurs and business developers. READ MORE

  5. 4. Innovation Management in Business-to-Business Software as a Service Startups: : Investigating the Lean Startup Methodology and its Shortcomings around Selecting Ideas

    University essay from KTH/Industriell Marknadsföring och Entreprenörskap

    Author : Johan Båth; Jakob Köhler; [2017]
    Keywords : Innovation management; the lean startup methodology; early-stage startups; idea selection; Software as a service;

    Abstract : Managing innovations is a well studied success factor for companies and organizations. This research focuses on the recently established Lean Startup Methodology (LSM) and the obstacles of implementing it in early- and later-stage business-to-business (B2B) Software as as Service (SaaS) startups. READ MORE

  6. 5. Innovation Management in Business-to-Business Software as a Service Startups: Investigating the Lean Startup Methodology and its Shortcomings around Selecting Ideas

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Båth Båth; Jakob Köhler; [2017]
    Keywords : ;

    Abstract : .... READ MORE