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Showing result 1 - 5 of 3582 essays matching the above criteria.

1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Moa Lind; Malin Morup; [2024-02-12]
   Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

   Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

3. 2. Beyond the Crisis: A Safe Haven Analysis : Empirical Insights into the Divergence of Gold and Bonds for Portfolio Hedging

   University essay from Umeå universitet/Företagsekonomi

   Author : Anthony Baugi; Eugene Zhang; [2024]
   Keywords : Gold; Bonds; Safe Haven; Hedging; US Treasury; Volatility; Covid; Portfolio Theory; Asset Dynamics; Fiscal Policy; Monetary Policy; Financial Crisis; Asset Management; Risk Management; Portfolio Risk;

   Abstract : Purpose: This thesis investigates the relationship concerning traditional safe haven assets, gold and US 10-year treasury bonds during periods of market instability, specifically during the economic concerns raised by the COVID-19 pandemic. It assesses the hedging and safe haven properties of these assets and their dynamic nature throughout two periods of unconventional monetary and fiscal policy measures by the Federal Reserve & US Congress respectively. READ MORE

4. 3. Medlemmarnas värderingar i ett lantbrukskooperativ : en studie om medlemmarnas upplevda värde i förhållande till ålder

   University essay from SLU/Dept. of Economics

   Author : Charlotte Alicia Möller; Märta Wässman; [2024]
   Keywords : kooperativ; upplevt värde; medlemskap; lantbrukskooperativ; mänskliga värderingar;

   Abstract : Sverige har idag omkring 1,2 miljoner företag varav drygt 58 000 klassas som jordbruksföretag. Sedan år 1990 har antalet jordbruksföretag i Sverige minskat med 40 %, vilket delvis kan förklaras av den produktionsförändring som sker samt pressade priser på bland annat insatsvaror. READ MORE

5. 4. I sökandet efter en grundton : en reflekterande berättelse om konceptuellt tänkande inom landskapsarkitektur

   University essay from SLU/Dept. of Urban and Rural Development

   Author : Emelie Lenning; [2024]
   Keywords : Konceptuell landskapsarkitektur; konceptutveckling; abstraktion; mening; storytelling; estetik; designmetod; designverktyg;

   Abstract : Landskapsarkitekter skulpterar, regisserar och komponerar våra livsmiljöer. Det är ett hantverk som kräver sin penna, sitt öra och ett känsligt sinne. Samtidigt befinner sig landskapsarkitekter i en kontext där en samhällelig utveckling knuffar regin in i stela processer och effektiviserade system (Bornemark 2018). READ MORE

6. 5. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Fahad Ayub; Buddika Mantilake; [2024]
   Keywords : Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

   Abstract : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. READ MORE