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Showing result 1 - 5 of 308 essays matching the above criteria.

  1. 1. Open Banking Loyalty A qualitative study on customer loyalty in retail banking.

    University essay from Göteborgs universitet/Graduate School

    Author : Albin Läckberg; Timothy Larsson; [2020-06-23]
    Keywords : Open Banking; Customer Loyalty; Trust; Satisfaction; Switching costs;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. Shopping within today's retail environment - Understanding how the practice of shopping is performed in regard to omni-channels

    University essay from Göteborgs universitet/Graduate School

    Author : Simon Einarsson; [2020-06-23]
    Keywords : Shopping; Shopping practice; Omni-channel; Customer journey;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  3. 3. Research on Return Logistics in Online Shopping Environment - A case study of Taobao

    University essay from Göteborgs universitet/Graduate School

    Author : Sijia Yu; Wantong Zhao; [2020-06-22]
    Keywords : E-commerce environment; Return Logistics; Logistics model;

    Abstract : MSc in Logistics and Transport Management.... READ MORE

  4. 4. The Quest for Accurate Inventory Records - A case study of the scrap management process at a Swedish manufacturing company in the automotive industry

    University essay from Göteborgs universitet/Graduate School

    Author : Jonas Pälvärinne; Jonathan Johansson; [2020-06-17]
    Keywords : Inventory record inaccuracy; inventory management; operational trade-off; manufacturing strategy; mixed methodology;

    Abstract : MSc in Logistics and Transport Management.... READ MORE

  5. 5. Concretizing and legitimizing brand equity as a strategic investment : A qualitative study in the Swedish retail industry

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Emil Arljung; Axel Eklund; [2020]
    Keywords : brand equity; shareholder value; retail;

    Abstract : The retail industry has seen an immense increase in competition. Brands are becoming more similar, which makes it essential for firms to differentiate themselves against their competitors. The brand is considered the company's biggest intangible asset, possessing an array of different values for the company. READ MORE