Essays about: "the role of e-commerce in the growth"

Showing result 1 - 5 of 15 essays containing the words the role of e-commerce in the growth.

1. 1. Multi-modal Models for Product Similarity : Comparative evaluation of unimodal and multi-modal architectures for product similarity prediction and product retrieval

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Christos Frantzolas; [2023]
   Keywords : Computer Vision; Natural Language Processing; Representation Learning; Metric Learning; Multimodal Retrieval; Bildigenkänning; Språkteknologi; Representationsinlärning; Metrisk inlärning; Multimodal informationssökning;

   Abstract : With the rapid growth of e-commerce, enabling effective product recommendation systems and improving product search for shoppers plays a crucial role in driving customer satisfaction. Traditional product retrieval approaches have mainly relied on unimodal models focusing on text data. READ MORE

3. 2. Hangers - The plastic straws of the Fashion Industry? - A case study of single-used plastic hangers

   University essay from Göteborgs universitet/Graduate School

   Author : Matilda Börlin; Sara Mattsson; [2022-08-03]
   Keywords : Logistics; fashion industry; hangers; single-used plastic hangers; pre-hanged clothes; sustainability; circularity;

   Abstract : In line with globalization, increased customer awareness, and increasingly stringent regulations regarding sustainability, the fashion industry faces huge challenges in line with several dimensions of sustainability. Until today, the biggest focus has been on environmental improvements linked to transportations and environmentally sustainable textiles. READ MORE

4. 3. Impactful Digital Transformation for Retail Employees : A Case Study

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Amanda Aniansson; Sarah Ebrahimi; [2022]
   Keywords : Digital Transformation; Digital Impact; Retail; Smart Devices; Employee Efficiency; Job Satisfaction; Digital transformation; digital inverkan; detaljhandel; smart enheter; effektivitet hos arbetstagare; arbetstillfredsställelse;

   Abstract : The rapid growth of e-commerce and omnichannel retailing is redefining the role of brick-and-mortar stores. To remain competitive, retailers should leverage digital technologies without compromising the presence of frontline workers, to meet customer expectations. READ MORE

5. 4. Ready, set, live! How Do European Consumers Perceive the Value of Live Video Shopping and What are Their Motivations to Engage in It? A Qualitative Study

   University essay from Umeå universitet/Företagsekonomi

   Author : Elina Andersson; Nicolai Pitz; [2021]
   Keywords : Live Video Shopping; LVS; perceived value; consumer engagement; digital marketing; e-commerce; Technology Acceptance; Uses and Gratifications Theory;

   Abstract : The phenomenon of Live Video Shopping (LVS) has gained increased attention in recent years. Sinceapproximately 2017, the Chinese market has brought LVSto the attention of the public. In terms of overall market share, LVS was projected to account for roughly 20% of the overalle-commerce volume in Chinauntil 2021. READ MORE

6. 5. Staying competitive with the help of social proof - A quantitative study on the strength of different social proof tactics in an online context and the moderating effect of brand equity

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Marcus Hagström; Teo Bodin; [2021]
   Keywords : social proof; e-commerce; popularity information; customer reviews; brand equity;

   Abstract : The recent growth in global e-commerce sales caused by the Coronavirus pandemic has created cause for retail brands to re-evaluate the employed social influence tactics on their online product pages in an effort to remain competitive. Two tactics which are commonly used on these online product pages are popularity information statistics and customer reviews. READ MORE