Essays about: "the role of marketing in the banking industry"
Found 5 essays containing the words the role of marketing in the banking industry.
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1. Agent banking as a relationship marketing tool by banks in Bangladesh
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : With growing number of adult people not owning a bank account,efforts are being made to bring banking services to the unbanked populations.Relationships marketing plays a crucial role in establishing and sustaining beneficial relationship in the banking industry. READ MORE
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2. The analysis of antecedents of bank-SME loyalty : professionalism, relationship quality, corporate image & switching barrier as a moderator
University essay from Sektionen för hälsa och samhälleAbstract : The aim of this study is to combine the various concepts, in the field of SME in service based industry, being developed independently by researchers. The goal is to provide a comprehensive overview on the rules and interactions of the involved factors. READ MORE
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3. Facebook in the Banking Industry : A Case Study in SEB, Sweden
University essay from IHH, FöretagsekonomiAbstract : The technological progress the world is experiencing has also changed the way banking is done in Sweden today. One tough challenge for the banking industry is the moderately homogenous products and services they offer, which make banking particularly exposed and sensitive to customers and their switching behaviour. READ MORE
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4. Internet Banking in Greece : Development, Evaluation and Perspectives
University essay from Blekinge Tekniska Högskola/Sektionen för managementAbstract : Revolutionary developments in marketing, information and communications technology continue to transform the banking and financial industry. Distribution of banking services through the Internet is an important part of this transformation. READ MORE
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5. Environmental Considerations and Business Operations of Commercial Banks in China - A case Study of the Project Loan Appraisal Policy of ICBC
University essay from Lunds universitet/Internationella miljöinstitutetAbstract : Commercial banks in China, such as the Industrial and Commercial Bank of China (ICBC) should take environmental considerations into their business operations and policies to 'green' their business, from the perspective of risk management and business marketing. This is not only the social responsibility for them as a corporate citizen which is playing an important role in the business life, but also the expectations from the stakeholders for them to meet the vision and responsibilities of sustainable development. READ MORE