Essays about: "the role of mass media in modern society"

Found 2 essays containing the words the role of mass media in modern society.

1. 1. The role of athlete's sponsorship on the marketing strategy of a sports brand : A qualitative study conducted at HEAD France

   University essay from Umeå universitet/Företagsekonomi

   Author : Matthieu BOUVIER; Marlène LESAULE; [2017]
   Keywords : Athlete; brand; brand awareness; communication; consumer; consumer behaviour; digital; distribution; marketing strategy; influence marketing; sales; social media; social network; sport; sponsorship;

   Abstract : Athletes sponsorship has become an important part of the marketing communication mix for sports brands today. We know that athletes are major celebrities within the mass media in modern society and they can use their image and the power they have directly through their network to interact with customers. READ MORE

3. 2. Media and Minority Rights. The role of media in promoting social cohesion and enforcing human rights of ethnic minorities in nation states

   University essay from Lunds universitet/Mänskliga rättigheter

   Author : Behrang Kianzad; [2008]
   Keywords : mass media; minority rights; social cohesion; Human rights; Mänskliga rättigheter; Social structures; Sociala strukturer; Press and communication sciences; Journalistik; media; kommunikation; Law and Political Science; Social Sciences;

   Abstract : The aim of this essay is to investigate the role of media in shaping national identity, analyzed through the media practices on ethic minorities and the medias portrayal of these minorities. The thesis is that since the rise of the modern nation state, a false, imagined, homogenous picture of the nation has been disseminated, first through the printing process and books, and in our days, through massmedia outlets. READ MORE