Essays about: "the role of social network in marketing and business"

Showing result 1 - 5 of 9 essays containing the words the role of social network in marketing and business.

1. 1. Analysis for the utilization of social media in a Swedish-based SME’s business network : A case study on the service-based startup

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Nitish Shrinivas Kulkarni; Namratha Kumar Vemulkar; [2021]
   Keywords : Business-to-Business Marketing; ARA Model; Social Media; Small-and-Medium Enterprises; Collaboration Process; Hybrid Approach.;

   Abstract : Social media (SM) is an innovative strategy used to develop new forms of communication channels and platforms. This has led to a positive transformation in the marketing strategy for both small-and-medium enterprises (SMEs) and large enterprises. READ MORE

3. 2. Internationalization and its role in the utilization of Influencer Marketing within Business

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Victoria Näsberg; [2021]
   Keywords : internationalization; e-marketing; uppsala model; social network theory; standardization; adaptation; eWOM; network co-production model; social media; influencer; influencer marketing; mccracken s meaning transfer model; source credibility model; networks;

   Abstract : The growth within internationalization has changed the world at a rapid pace, with businesses expanding into foreign markets on a daily basis. Similarly, to the growth within internationalization, social media has changed how marketing activities are conducted throughout the world. READ MORE

4. 3. Social enterprise and stakeholder relationships in Vietnam’s social innovation

   University essay from Lunds universitet/Ekonomisk-historiska institutionen

   Author : Ha Thuy Do; [2020]
   Keywords : social innovation; social enterprise; stakeholder relationships; social objective; value creation; empowerment; society; community.; Business and Economics; Social Sciences;

   Abstract : This thesis aims to investigate the role of social enterprise in coordinating stakeholder relationships to develop social innovation through the lens of stakeholder theory and its conceptual framework in sustainability management. Social enterprises are believed to feature the ability to establish and manage collaboration between stakeholders in the entrepreneurial process, therefore they are seen as the driving force in the success of social innovation. READ MORE

5. 4. Ready to talk Kakao? The Role of Customer Engagement in Multi-Sided Platforms : On the Pioneering Example of KakaoTalk

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Jan Christian Okel; Honga Ross; [2018]
   Keywords : customer engagement; multi-sided platforms; nomological network; antecedents; relationship commitment; user loyalty;

   Abstract : Background: In the advent of multi-sided platforms defying traditional business models, sustaining long-term scale and success of platforms remains a great challenge to date. At the same time, customer engagement prevails as a superior factor enhancing customer loyalty in the current relationship marketing theory. READ MORE

6. 5. Branding Small Companies

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : George Shaheen; Christina Kyriakou; [2013]
   Keywords : Small Companies; SMEs; Branding; Internal Branding; External Branding; Entrepreneur; Networks; Stakeholders; social media; Word-of-mouth; Business and Economics;

   Abstract : The purpose of this study is to give a holistic view of small companies' branding process while taking to consideration the special characteristics as well as the marketing practices of this kind of companie. The findings of this study reveal that the branding process in small ventures is done both internally, where the role of the entrepreneur is emphasized, as well as externally where the participation of entrepreneur's network and company's stakeholders in branding the company was found to be important. READ MORE