Essays about: "the trustworthiness of celebrity endorsers"

Found 2 essays containing the words the trustworthiness of celebrity endorsers.

1. 1. Can celebrity endorser characteristics impact brand loyalty? : An explanatory study on celebrity endorsers’ characteristics with brand loyalty

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Ratchaneekorn Dewar; Khaliun Davaakhuu; [2022]
   Keywords : Celebrity endorsers’ characteristics; the trustworthiness of celebrity endorsers; the attractiveness of celebrity endorsers; the expertise of celebrity endorsers; brand loyalty.;

   Abstract : Background: Nowadays, companies globally utilise various branding strategies to win and build strong brand loyalty. One of the marketing strategies tools that companies utilise since the 21st century is celebrity endorsement. READ MORE

3. 2. Celebrity endorser’s credibility: effect on consumers’ attitude toward advertisement : Factors influencing vloggers credibility among viewers and their relation with attitude toward advertisement

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Christopher Friis-Jespersen; [2017]
   Keywords : Celebrity endorsement; endorser credibility; Attitude towards advertisement; consumers; students; vlogger;

   Abstract : Social media has become an attractive platform for companies to advertise their brands on and a common method is to pay internet celebrities to use their fame to promote the companies’ brands. One of these social media platforms is Youtube where “YouTubers” using their fame to promote brands on a daily basis in form of video logs (vlogs). READ MORE