Essays about: "the types of marketing channels"

Showing result 1 - 5 of 19 essays containing the words the types of marketing channels.

  1. 1. Using Machine Learning to Connect Brands with Influencers

    University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Author : Jonathan Hedlund; [2022]
    Keywords : Interaction Technologies; Machine Learning; UX-Design;

    Abstract : With the increase of social media users, marketing through social media channels is becoming more and more important for large and small businesses around the globe. This form of marketing can be done in different ways. READ MORE

  2. 2. Nästa generations lantbrukare : hur ser de på marknadsföring och hur ska företag nå ut till dem?

    University essay from SLU/Dept. of Economics

    Author : Fredrika Eke-Göransson; [2021]
    Keywords : nästa generations lantbrukare; digital marknadsföring; kommunikation;

    Abstract : Idag är det många lantbruksföretag i Sverige som väntar med att genomföra generationsskifte för verksamheten och driften. Detta leder till att lantbrukarna i landet idag i genomsnitt är i den övre medelåldern. Att vänta med generationsskiften leder också till att nästa generations lantbrukare får vänta med att ta över. READ MORE

  3. 3. How do Social Media Entrepreneurs Monetize YouTube?

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Artemis Katsimente; Ida-Maja Eldås; [2020]
    Keywords : Social Media Entrepreneur; YouTube; Monitization;

    Abstract : Background: Regarding previous literature, there has been much focus on Social Media in recent years. Researchers have elaborated on how social media platforms are tools for big companies or SMEs in terms of marketing and networking. Moreover, research shows how individuals can use social media as an entrepreneurial platform. READ MORE

  4. 4. The phenomenon of advertising blindness : A qualitative case study of how a Swedish interior design company tailor their e-commerce marketing strategies to cope with the phenomenon of advertising blindness

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Linn Andersson; Cassandra Thomas; [2020]
    Keywords : Advertising blindness; Interior design; Online marketing strategies; Retail; Visual attention;

    Abstract : This bachelor thesis researches the question of “How do Swedish interior design companies tailor their e-commerce marketing strategies to cope with the phenomenon of advertising blindness?” through a qualitative case study. In order to conduct this research, relevant aspects of the phenomenon have been analysed in relation to actual marketing strategies. READ MORE

  5. 5. Can fintech startups lower conversion costs with content marketing?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Pontus Lagerberg; Axel Wiorek; [2020]
    Keywords : Content marketing; Digital marketing; Marketing strategy; Conversion cost; E-book;

    Abstract : This thesis explores the viability of a content marketing strategy as a means of lowering conversion costs for digital startups prior to commercial launch. It does so by first giving a background into the subject of content marketing by covering types of content, content distribution channels and content strategies. READ MORE