Essays about: "the use of CRM technology"
Showing result 1 - 5 of 30 essays containing the words the use of CRM technology.
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1. Utilization of AI in Digital Marketing : An empirical study of Artificial Intelligence and the impact of effectiveness, ethics and regulations.
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: 2023-05-30 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society & Engineering, Mälardalen University Authors: Belinda Sundqvist Jerar Ohanisian Shaafi Osman Ali 00/09/08 97/09/03 99/02/05 Title: Utilization & impact of AI in digital marketing Examinator: Magnus Linderström Supervisor: Stylianos Papaioannou Keywords: Artificial intelligence (AI), Digital marketing, Search engine optimization (SEO), Customer relationship management (CRM), Gathered data, Ethics, Effectiveness, Regulation Research question: How do businesses utilize AI and how does it impact digital marketing? Purpose: The purpose of this study is to examine how organizations use artificial intelligence (AI) technology in their digital marketing, and how this affects their efforts to communicate digitally. This in conjunction with any repercussions regarding ethical and legal concerns, that may occur through the utilization of AI. READ MORE
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2. Customer Acquisition Process Digitalization: A Case Study on the Use of Machine Learning in The Corporate Insurance Industry
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : This thesis explores the application of machine learning 8ml9 techniques in customer classification and their intergration into customer relationship management (CRM) systems within the corporate insurance industry. The research aims to address the gap in the use of AI-CRM for the corporate insurance industry. READ MORE
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3. Realising advanced Enterprise system Affordances: A single-case study of a CRM-system implementation at a technology consultancy company
University essay fromAbstract : Enterprise systems offer organisations great action potentials (Affordances), however, getting employees to use the systems to their full potential is a lengthy process which is challenging for organisations. While previous studies have focused on strategic success factors from implementers point of view, less emphasis has been put on the perspective of users and how the envisioned affordances of the enterprise systems are actualised in practice. READ MORE
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4. Next Best Action : A clustering framework for Customer Relationship Management
University essay from Mittuniversitetet/Institutionen för informationssystem och –teknologiAbstract : For companies that supply a service to their customers, there will always be a difference in engagement from customer to customer. Some customers might have created an account, they might also have a paid subscription, or they neither have an account nor are a subscriber. Meaning that they only interact with the free content provided. READ MORE
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5. Flying is Dangerous - That is why it is so safe : Miscommunication in aviation
University essay from Karlstads universitet/Fakulteten för humaniora och samhällsvetenskap (from 2013)Abstract : In this essay one has been investigating some of the reasons why aviation incidents take place and also examine what strategies there are to minimize the risks - primarily regarding miscommunication which often seems to be a contributing element or a direct cause in aviation mishaps. The aim of this study is to highlight and raise awareness about this field of study from a communicative point of view. READ MORE